Sales Director

Sales Director (Tech-Enabled Workforce Solutions) Location: UK-based (Glasgow preferred, hybrid possible) Reports to: Managing Director Salary: £75-85k + Bonus About Rotagap Rotagap helps healthcare organisations fill gaps in their rota more efficiently by maximising internal fill and managing agency supply - as a neutral vendor in one unified platform. As demand for workforce optimisation continues to grow across health and social care, we’re scaling rapidly and entering a new commercial phase focused on expansion, revenue growth, and building a high-performance sales engine That’s where you come in. The Opportunity We’re hiring a hands-on, driven Sales Director to take full ownership of our commercial growth strategy while remaining actively involved in generating and closing new business. This is a pivotal leadership role were your ideas and energy will directly influence the company’s success and long-term market position. You’ll shape our go-to-market direction, lead high-value sales activity, and build the structures and processes needed for sustainable commercial growth while leading from the front. This is not a “strategy-only” role - it’s ideal for a sales leader who enjoys being in the market, winning business personally, and building repeatable sales momentum. Key Responsibilities 1. Sales Leadership & Execution Take ownership of new business generation across target sectors and accounts. Personally lead outbound outreach, discovery calls, demos, proposals, and negotiations. Build and manage a high-quality, qualified pipeline using a data-driven approach. Deliver against quarterly and annual revenue targets. Develop and implement a structured sales process, including CRM discipline, forecasting, and performance tracking. 2. Market Development & Go-to-Market Identify and prioritise target markets and customer segments based on demand, readiness, and ROI potential. Build trusted relationships with decision-makers - from operational leaders to senior executives. Position the company’s value proposition clearly around efficiency, compliance, and workforce optimisation. Gather market and customer feedback to shape pricing, packaging, and product enhancements. 3. Partnership & Collaboration Collaborate closely with the MD and Product/Tech teams to ensure customer needs are reflected in roadmap priorities. Partner with marketing to strengthen demand generation, content, and event strategy. Work with Customer Success to ensure smooth handover and strong retention post-sale. 4. Sales Structure & Team Development Over time, help define the future sales team structure and recruitment priorities. Coach and mentor junior team members or internal sellers to improve conversion and consistency. Introduce best practices around pipeline management, objection handling, and value-based selling. 5. Performance & Reporting Maintain clear weekly, monthly, and quarterly reporting on pipeline, forecast, and wins. Build a metrics-driven rhythm - focused on both activity and outcomes. Review performance regularly with leadership and recommend improvements to process, pricing, or proposition. Person Specification Must-Have Experience & Skills Proven track record of selling SaaS, technology-enabled, or workforce management solutions (ideally within healthcare and/or social care). Comfortable personally generating, nurturing, and closing mid- to enterprise-level deals. Experience working in or alongside recruitment, staffing, or workforce management environments. Skilled in value-based selling - able to communicate ROI, efficiency gains, and compliance benefits. Entrepreneurial, energetic, and highly self-motivated; thrives in fast-moving, growing businesses. Data-driven and structured - familiar with CRM usage, pipeline forecasting, and reporting. Excellent communicator - credible with both operational and C-suite buyers. Desirable Experience & Skills Experience introducing a new product or SaaS platform to market. Exposure to vendor-neutral, rostering, or training/compliance management solutions – with a focus on healthcare. Experience building or leading small sales teams. Understanding of public sector procurement or frameworks (NHS, local authorities, etc.). Track record of exceeding six-figure personal or team revenue targets. The Ideal Candidate You’re a natural hunter with the commercial sharpness of a dealmaker and the discipline of a builder. You love winning business, but you’re equally motivated by creating the systems and rhythms that make sales repeatable. You combine energy, credibility, and practical intelligence - able to open doors, close deals, and shape a commercial function that scales. You’ll thrive in a setting where success is visible, fast-paced, and rewarded.