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Senior Marketing Automation Specialist
2 months ago
Title: Senior Marketing Automation Specialist
Hybrid working
Leading London Based Investment Bank
Duration: 31/07/2025
Your role:
Are you a passionate marketing automation and digital CRM practitioner, with experience in complex global organizations? Can you juggle a strategic global role and deliver on the ground expertise for our teams across our business?
We’re looking for someone to join us at a pivotal time for our business as we expand our martech platforms and capabilities to support our future growth.
You will:
- Drive and deliver the rollout of our Marketing Automation platform (Dynamics Customer Journeys) across our global business
- Deliver training and on-going development to key teams utilizing the platform
- Build and maintain a strong relationship with core Agile team members supporting the technical build and delivery of the platform
- Deliver successful migrations of data, preferences and templates across each of our countries and audience segments
- Step in as a proxy product owner on occasion to ensure delivery timelines are met
- Help build and deliver customer journeys/campaigns aligned to our global marketing strategy
Your skills/experience:
- Demonstrable experience managing and delivering complex marketing automation platform initiatives
- Deep experience with Microsoft Dynamics Marketing platform, alongside Dynamics Sales CRM
- Experience in all aspects of marketing automation technologies – from simple email builds to advanced multi-step programmes and dynamic data initiatives
- Investment/Asset Management experience or complex B2B business experience
- Worked within an agile delivery model
- Strong knowledge of wider martech platform estates
- Excellent email template, HTML and CSS knowledge
- Strong understanding of complex data structures
If you match the above criteria, please apply
This role is advertised via Hays Talent Solutions.
