Senior Marketing Automation Specialist

2 months ago

London, Greater London, United Kingdom Fresha Full time
About Fresha

Fresha is a leading marketplace platform for the beauty and wellness industry, trusted by millions of consumers and businesses worldwide.

The company is headquartered in the United Kingdom, with global offices located in various cities around the world.

Fresha allows consumers to discover, book, and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive subscription-free business software and financial technology solutions.

Job Overview

We are seeking an experienced and dynamic Senior Marketing Automation Specialist to lead the strategy and delivery of regular and automated communications that we send to our database of businesses who use Fresha every day to power their operations.

The ideal candidate is a Marketing Automation expert, with both hands-on and strategic experience working in a fast-paced B2B organisation. You'll ideally be a pro-level user of Hubspot, or similar marketing technology, and have experience managing both marketing and sales/commercial elements of CRM.

Key Responsibilities
  • Provide strategic direction and implementation of our CRM and associated operational activities, centred around our chosen tool, Hubspot.
  • Be responsible for Marketing and Sales Hubs within Hubspot, creating a strategy and roadmap around how we best leverage CRM for Marketing outcomes.
  • Collaborate closely with the Marketing, Sales, CX, and Products teams across the business to strategize and build ad hoc communications and marketing automations to drive engagement, conversion, and monetisation of our database of partners.
  • Create and deploy a best-in-class approach to managing our marketing communications, with a deep understanding of lifecycle management and our sales/marketing funnel.
  • Be responsible for leveraging the Fresha database to its maximum potential, from newsletters to product marketing, tactical campaigns to marketing automation.
  • Be the point of contact with our Hubspot account manager, ensuring that we are maximising our usage of the platform and have access to any new functionality.
  • Be responsible for upholding CRM best-practice, ensuring company-wide adherence to policies and processes, identifying issues, recommend/take corrective action, and communicate performance results and/or changes throughout sales organisation and cross-functional business units.
  • Measure and evaluate CRM and sales data to determine the effectiveness of a product, sales process, or campaign.
  • Prepare and provide regular CRM business reviews to the leadership team regarding strategic initiatives, performance against targets, etc.
Requirements
  • 5+ years experience within Marketing Automation (CRM), using Hubspot or similar platform.
  • 2+ years experience within a senior Marketing Automation (CRM) role, managing and presenting to senior management.
  • Experience in mapping customer journeys and building automated email workflows.
  • Strong understanding of CRM data and associated technologies.
  • Demonstrable experience and success in delivering marketing growth through CRM programmes.
  • Basic knowledge of HTML is essential.
  • Bachelor's degree in Business, Marketing, or related discipline.

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