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Marketing Manager

2 months ago

United Kingdom HRS Communications Full time

Application Process


To apply, please submit your CV and a cover letter detailing your interest in the role, your understanding of HRS Communications and how your experience and background aligns with the job requirements. In addition, please include a marketing portfolio (a collection of past marketing campaigns, projects, or initiatives that showcase your experience, creativity, and results. This could include case studies, campaign strategies, visuals, and metrics). Please submit your application to admin@hrscommunications.com by 5pm on Wednesday 4th September.


About HRS Communications:


Founded and led by a registered dietitian, we are a UK-based nutrition communications agency. We are a diverse and experienced team, highly skilled and qualified in nutrition, marketing and communications. HRS Communications works with ambitious food, nutrition and medical clients to maximise their impact in the nutrition space. Our core capabilities include strategy, content and events for consumer, business-to-business and healthcare professional audiences. HRS has over 50 years of combined experience working in the food industry, communications, and clinical settings. Our balanced approach permeates every facet of our operations, from our commitment to disseminating evidence-based nutrition information through to cultivating an equitable and adaptable work environment.


Job information:


Location: Fully remote

Job type: Part-time (22.5 hours), 3 days per week

Salary: £40,000 F.T.E

Start date: October 2024

Reports to: CEO and Chief Marketing Officer (CMO)


Role overview:


As the Marketing Manager, you will be responsible for developing the marketing plan and overseeing the implementation of the marketing activities for HRS Communications. Reporting to the CEO and CMO, you will be responsible for ensuring the marketing plan is delivered on time, on budget and meets agreed KPIs. You will be responsible for campaign delivery, analyzing and reporting marketing performance, and collaborating with cross-functional teams to achieve business objectives. This role requires creativity, strategic thinking, and strong communication skills to effectively promote our services and enhance brand visibility.


Key Responsibilities:


Marketing Strategy:


·      Support with development of the marketing strategy

·      Conduct market research, and provide industry insights and trend analysis to inform the marketing strategy


Marketing Planning:


·      Develop a marketing plan of activity

·      Develop a content strategy and calendar of activity

·      Lead the development of an events and partnership strategy and calendar of activity

·      Lead the marketing budget management, tracking and reporting

·      Manage all marketing data (including CRM)

·      Set and review key marketing KPIs


Marketing Delivery:


·      Manage performance of external agencies against agreed KPIs, including website, SEO and graphic design agencies which deliver against the company’s agreed marketing goals. Hold those third-party suppliers to account on delivery and take early corrective action as required to meet targets

·      Lead and support the Marketing Exec to manage HRS’ social media platforms, create compelling content for blogs, websites, email campaigns and newsletters as well as promotional materials

·      Coordinate marketing events, including webinars, trade shows and conferences to showcase company offerings

·      Help develop and maintain the HRS brand across all communications channels, ensuring alignment and consistency in messaging and branding


Marketing Analysis:


·      Responsible for performance monitoring and reporting

·      Lead from the front with new ideas and creative marketing recommendations


Skills


·      Excellent written and verbal communication skills, with the ability to create engaging content for various channels and audiences.

·      Strong analytical skills and ability to interpret data to drive informed marketing decisions.

·      Creative thinking and problem-solving abilities, with a passion for exploring new ideas and approaches.

·      Self-driven with a ‘can-do’ attitude

·      Ability to work effectively in a team environment, as well as independently, while managing multiple projects and deadlines.

·      You should have a good understanding of business software, including:

  • Office 365
  • CRM systems (e.g., HubSpot, SalesForce)
  • Graphic design software (e.g., Canva, InDesign, Photoshop)
  • Scheduling software (e.g., Loomly, Hootsuite,)
  • Project management software (e.g., Asana, Monday.com)
  • Website platforms (e.g., Wordpress)


Qualifications and background


Essential:


·      Proven leadership experience in marketing roles, with a strong understanding of marketing principles and techniques 3+ years


Desirable:


·      Qualification in Marketing, Communications, or related field

·      CIM qualification or working towards one.

·      Experience of working in an agency setting.

·      Experience/interest in nutrition, health and wellness.


Personal Attributes


·      Excellent verbal and written communication skills

·      Leadership capabilities

·      Customer-centric mindset

·      Team player

·      Strategic thinker

·      Data-driven

·      Problem solver

·      Creative

·      Adaptable


What We Offer


·      Competitive salary and benefits package

·      Opportunity for professional development and career progression

·      Remote working

·      Flexible working

·      Birthdays off

·      Team away days and social activities

·      Opportunities to travel


We celebrate differences and recognise that diversity fuels innovation and creativity. We actively promote inclusion, challenging biases and fostering a culture of belonging where everyone has equal opportunities to succeed. Join us in creating a workplace where diversity is celebrated, inclusion is the norm, and individuals can thrive.