Marketing Manager
3 weeks ago
Our client, in the Technology sector, is looking for a Customer Engagement Marketing Manager to join their team on a part-time, freelance basis (15 hours per week).
Key Responsibilities:
- Customer Journey Mapping
- Develop customer journey maps for key segments
- Identify crucial touchpoints for engagement
- Customer Marketing and Demand Generation
- Manage customer communications calendar
- Design and execute multi-channel marketing campaigns to drive retention, upsell, and cross-sell opportunities – specifically to email marketing
- Email Marketing and Hubspot Utilisation
- Develop and implement email marketing campaigns to install base using Hubspot
- Create and optimise automation workflows in Hubspot for customer engagement
- Leverage Hubspot's reporting and analytics features to drive data and campaign performance
Key Requirements:
- 5+ years of hands-on B2B marketing delivery experience, focusing on customer marketing
- Proven track record in customer engagement campaigns
- Advanced experience in Hubspot
- Strong understanding in customer journey mapping
- Experience in IT software sector – advantageous
This role is remote, paying £25 per hour, and is on a freelance basis.
If this role is of interest, please do reach out directly or pop me an email on:
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