Business Development Manager

5 days ago

City Of Peterborough, United Kingdom Ideal Power Ltd Full time

Who We Are?

Ideal Power is a power supply unit (PSU) specialist, using expert knowledge to specify, source and purchase power supply products for use in any customers’ application and across all industries.

Our brand is synonymous with innovative high end, high performance, and well-engineered efficient designs. Our comprehensive range of products include DC/DC Converters, AC/DC PSU, Internal and External Power Supplies, Battery Chargers and LED Drivers.


Reporting To: Head of Sales and Marketing

Where: Peterborough Sales & Marketing Office – Lynchwood Business Park

Hours: Monday to Friday – 9am to 5.30pm (30 min Lunch Break)

Salary: Competitive and Dependent on Experience + Company Commission, Performance-based Bonus & Pension Contributions (after initial 6 months’ probation)


Job Summary

You will be responsible for identifying and pursuing new business opportunities to expand the market presence of our power supply unit Sales. This role involves market research, lead generation, customer engagement, and strategic planning to drive sales growth and achieve business objectives.


Market Research and Analysis:

  • Conduct thorough market research to identify potential clients and new market opportunities.
  • Analyse industry trends, competitor activities, and customer needs to develop effective sales strategies.

Lead Generation and Prospecting:

  • Generate new sales opportunities by utilising various methods at their disposal.

Customer Engagement:

  • Develop and maintain strong relationships with new and existing clients.
  • Present and demonstrate the features and benefits of our power supply units to potential customers.
  • Understand customer requirements and provide tailored solutions to meet their needs.
  • Visit customers as necessary to secure the business

Sales Strategy and Planning:

  • Develop and implement strategic sales plans to achieve sales targets and expand market share.
  • Collaborate with the sales team to align efforts and share market insights.
  • Prepare and deliver sales presentations, proposals, and contracts.

Collaboration and Communication:

  • Work closely with the marketing team to develop effective promotional materials and campaigns.
  • Coordinate and collaborate with other members of the team.
  • Provide regular updates and reports on sales activities, pipeline status, and market feedback to senior management.

Performance Monitoring:

  • Track and analyse sales performance metrics to evaluate the effectiveness of sales strategies.
  • Adjust sales tactics and approaches based on performance data and market feedback.


Who we are looking for:

  • Bachelor’s degree in electrical engineering or in a related field would be beneficial.
  • Full driving licence.
  • Proven experience in business development, sales, or a related role within the electronics or power supply industry.
  • Strong understanding of electronics power supply units and their applications.
  • Excellent communication, negotiation, and presentation skills.
  • Ability to work independently and as part of a team.
  • Strong attention to detail, analytical and problem-solving abilities.
  • Proficiency in using CRM software and other sales tools.
  • Willingness to travel as needed to meet with clients and attend industry events.


Benefits of working for us:

  • Competitive salary and performance-based bonus and company commission structure.
  • Opportunities for professional development and career advancement
  • A collaborative and supportive work environment.
  • Standard Pension Scheme.


Ideal Power Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


No Agencies

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