Group Account Director
3 weeks ago
Our client is a fan-first creative agency, specialising in the gaming industry. They put fans & communities at the heart of everything they do. They excel in player acquisition and retention, community-focused content creation, and marketing campaigns across different mediums. Their global team of 85+ specialists covers a broad spectrum of services, from strategy & creative to production, with physical offices in London and Tokyo.
The company is guided by core values—and an entrepreneurial spirit. Their innovative approach has earned over 100 awards and recognitions, like Art Director’s Club, Clio, D&AD, and The Webby Awards. In addition to their work, they produce their own craft beer, run an animation production company, and support a UK-based gaming charity.
Requirements;
- Minimum 2 year experience in a Senior Leadership role, with a strong track record of building senior relationships and growing a portfolio of client accounts
- Minimum 8 years proven creative agency experience, working with big brands and managing multiple clients or key stakeholders
- Experience line-managing and leading a team of different experience levels and skill sets
- Experience with entertainment clients, preferably gaming
- Ability to plan, strategise and problem solve at a senior level
- Passion for client satisfaction, building relationships that will weather any storms, and making decisions that are client-first
- Excellent industry knowledge and a thirst for keeping that knowledge ahead of the curve
- Ability to lead proposals and presentations articulately, with incredible brand knowledge, amiability and leadership
- Awareness and love for the financials and an understanding of how to positively present project scopes and proposals to the client
- As well as the knowledge and experience to interrogate budgets, you’ll have a strong grasp on budget tracking, forecasting and how that fits into the overall picture.
- Enough confidence in your experience, knowledge and client relationships to overcome unforeseen challenges
- Excellent communication skills with the ability to bring all teams together to get the job done and keep the client informed
- Experience working with your clients to come up with new ideas and ways to develop their digital marketing
- UK based
- Excellent decision-maker that’s able to identify and prioritise what’s right for the agency
- Highly proactive in finding opportunities for portfolio growth
- Ability to proactively identify future challenges and risks in the portfolio and address them head-on
- Confidence to resolve difficult client or team issues
- Being kind, supportive and constructive to your team, helping them coach and develop along their career paths
- Complete ownership over the portfolio of clients and the team
- Strong team player who’s able to bring teams together, motivating and exciting them to work on the portfolio of clients
- Leading discussions internally & contributing your views
Your duties will be to:
Client Services Team Management
- Direct line management of Account Directors.
- Develop the hiring strategy for client services alongside relevant heads
- Oversee and assist with employee recruitment, training, performance evaluation, promotion, retention and termination activities
- Ensure Account Director and other CS roles are defined and executed as such.
- Supervise Client Service team to achieve the revenue goals
- Oversee project and account level profitability reporting
- Oversee capacity within the team
Client Relationship Development
- Maintain positive, long-term and productive relationships with key clients.
- Escalation point for all accounts
- Oversee critical client negotiations for service contracts and costs
- Develop and deliver client presentations and business proposals as needed alongside the relevant people/teams
- Responsible for overall profitability of Strategy and Creative projects
Business Development
- Identify and develop new opportunities within existing clients to maximise account growth, alongside Account Directors
- Determine the strategic direction and tone for all client accounts via Client Playbook sessions
- Lead/oversee business development for current roster via Playbook sessions
- Set revenue goals for current roster alongside the relevant people / teams
Management expectation
These are expectations that we believe to be fair and crucial in creating the best environment possible for our teams which in return will ensure the continued success of the business. We expect everyone but especially our leadership team to imbue the following qualities:
- Be respectful
- Inspire the team at any opportunity
- Be positive and open minded
- Be collaborative - reach out to fellow directors / confidants when dealing with difficult situations - we should share the good and the tough times
- Have your team’s back - if a decision is made at an SMT level don’t discredit it outside
In return, you’ll get:
- Agency shuts during the Christmas period ranging between 1 and 2 weeks with that time not being taken out of your regular holiday entitlement
- Early-finish/late start Fridays in August & February
- Christmas and summer parties you'll want to post about
- Regular team outings and social events
- Workplace pension
- Cycle to work scheme
- Birthdays off
- Volunteer days
- Access to Employee Assistant Programme (EAP)
- Flexible start times
- Group Life Assurance
- Group Income Protection
- Private Medical Insurance
- A shiny new office, with a gaming area, plus regular events.
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