Ecommerce + CRM Executive

3 weeks ago

London Area, United Kingdom DUKE + DEXTER Full time

Role: Ecommerce + CRM Executive

Terms : Full Time

Location : London / Remote


 

dukeanddexter.com

@dukedexter


ABOUT US

Since 2015, Duke + Dexter has expanded from its London roots into a global community; working with athletes, musicians, artists, designers, photographers and pioneers who do things differently, who go against the grain.


JOB PURPOSE

Reporting to the Chief Operating Officer, the Ecommerce + CRM Executive is responsible for running the D+D website, helping to create an industry leading site experience as well as managing our email marketing campaign execution.

We are looking for a sharp personality who will own their role in a relaxed/ entrepreneurial atmosphere.


WHAT YOU’LL DO

Run the D+D website

·      Daily management of DUKE + DEXTER website.

·      Ensure successful product uploads and campaign launches. Managing all tagging and Metafields to create highly engaging and converting product pages.

·      Site merchandising to enhance product discoverability with a keen eye for product curation and balancing commercial and stock needs of the business.

·      Work on all content and creative update to the site as well within sections such as D+D world, Help sections etc.

·      Optimise our on-site search function to drive conversion.

·      Help with the management of development agency to refine the roadmap of development improvements to the D+D site.

·      Manage product pricing and localised content using Shopify Markets.

·      Drive consistent UX improvements to the D+D website to drive conversion, AOV and revenue per user.

·      Work closely with product and marketing teams to ensure assets that are delivered are in line with best practice.


CRM

·      Day-to-day execution of our email marketing strategy, ensuring all campaign comms are sent out in a timely manner in line with our communication calendar. We use Klaviyo.

·      Ensure synchronisation between the website experience and what we are talking about across our email marketing communications.

·      Optimise creative and performance of our email automation flows to drive more revenue.


Reporting

·      Monitor and analyse user behaviour through tools like Shopify, GA4 + HotJar to identify conversion bottlenecks and opportunities for improvement.

·      Consistently provide performance reports and recommendations for e-commerce improvement, leveraging insights from data analytics.

·      Monitor and track CRM key performance metrics.

·      Develop monthly creative summary report outlining key learnings from web and CRM initiatives to share with the creative team.


WHAT YOU’LL HAVE


·      1-2 years of experience in a similar position.

·      Shopify experience.

·      A strong analytical skillset.

·      Ideally Klaviyo experience, but if not similar experience with a CRM system.

·      Fashion / retail experience. Industry relevant experience is usually a plus for us.

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