CRM Intern

2 weeks ago


London, United Kingdom British American Tobacco Full time

.

**ROLE PROFILE**

**GRADE**:Internship

**JOB TITLE**:CRM Intern

**FUNCTION**:Marketing***

**SUB FUNCTION**:eCommerce

**CITY & COUNTRY**:London, Chiswick

**CONTRACT**: Fixed-term, 6 months

**ROLE SUMMARY**

**What are the key objectives and expectations from this role?**

Support the CRM team with the development and execution of the CRM marketing strategy, with the aims of improving customer retention and purchase frequency.

**What is the direct impact of this role on the team or organization?**

**Reports to**

CRM Manager

**Number of Direct Reports
**N/A

**Core Relationships**

**Internal **-** **eCommerce Team, Activation Team, Brand Team, Legal Team

**External **- creative agencies

**Geographic Scope
**Local**:
**Travel Required**

N/A

The position is based in Chiswick, London. Learn more about our office culture on ‘Our Stories’ page on the careers website, or here: Welcome to BAT Chiswick

**ACCOUNTABILITIES**
- Support the CRM team with setting up and tracking campaign KPIs
- Brief and manage creative agencies
- Work closely with the Brand team to develop and adapt campaign toolkits
- Support the CRM team to develop and enhance triggered journeys

**EXPERIENCE, SKILLS, KNOWLEDGE**

**ESSENTIAL***
- Passionate about gaining hands-on experience of CRM
- Strong organizational skills & excellent attention to detail for proof-reading
- Excellent communication and collaboration skills
- Ability to work well and independently under pressure to meet campaign deadlines
- English fluent

**Experience Required**
- Digitally savvy with previous experience in CRM desirable, but not mandatory

**Technical / Functional / Leadership Skills Required**
- Competent in MS office suite

**Education / Qualifications / Certifications Required**
- Graduate
- A degree in Marketing would be an advantage

**BENEFICIAL**
- Basic HTML skills
- Past experience using CRM systems (Salesforce Marketing Cloud)

**CONTACT DETAILS FOR APPLICANT QUESTIONS**

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