Senior Digital Merchandiser- Car Parts

4 months ago

Worcestershire, United Kingdom Halfords Full time

Job Purpose

Working within the eCommerce team, this role will be key to support the development and execution of our Extended range programme. Responsible for the merchandising, promotional set up and maintenance, covering a variety of retail range extensions, starting with Car Parts. The role will focus on ensuring our offer is fully served online, with optimised listings and the journey meets customer needs, supporting business objectives. 

The range extension project allows Halfords to link with external supply partners to list an increased range of products and solutions online, with fulfilment via dropship or on demand delivery to a Halfords store. Initially focused on car parts, the programme will quickly expand to cover an increased range of retail ranges. 

As a new and exciting programme, this role will be pivotal in helping shape best practise working alongside colleagues from various functions as well as external partners.

Key Responsibilities

As a member of Digital Merchandising – you will be a point of Digital expertise in the selling of Retail products, ensuring we continually enhance the online journey to support our customers and ensure we achieve the business objectives.

Work collaboratively across a wider project team, within ecommerce as well as other functions to ensure new ranges are created using best practice and work to optimize existing extended range products. This covers range set up with the correct attribution, images, copy, product location(s) and all listing are merchandised with excellence.

As part of the wider extended range team, you will work closely with colleagues from various functions, attending cross function team meetings to discuss sales, marketing, performance, tactics and strategy. You will also attend weekly meetings with colleagues within the Digital eCommerce team covering key developments, trends and exchanging best practice.Support onsite Development team as we pursue ongoing enhancements, new ideas and release implementation. With a focus throughout on the customer journey, using digital and customer insights to suggest potential improvements.Work with the wider Ecommerce, Digital & Customer and Marketing teams to ensure all online product updates are delivered on time, with the right supporting content, in the right place.
 Focus throughout is on the customer journey and user experience and suggesting potential improvements through analysis and data insight.
 Support in the organization of, and responsible for the implementation of all major and minor sales and promotional events, re-merchandising the site as required. Implement changes from the Digital Service strategy based on customer and competitive insights, brand strategy and eCommerce goals and initiatives.
 Analyse commercial and web metrics to make recommendations about how to increase service bookings and improve service attachment
 Work closely with the Customer Contact [CS] team to understand customer feedback and address issues and implement changes were appropriate. 
 

Work closely with the Data analysis, CRO and Optimisation teams to:

Analyse overall Service KPI performance and Optimisation opportunities.

Influence key stakeholders through timely compelling insights and effective presentation of results.

Produce and circulate weekly and periodic Services performance, whilst regularly reporting to key stakeholders’ highlighting both success and opportunity.Support the wider digital merchandising team with training needs, toolkits and best practice standards/guidelines, leaning into support wider digital merchandising needs at peak times.

Key Skills/Experience

Passionate about eCommerce and Digital Passionate about the customer Strong communication skillsStrong organizational skills and ability to meet deadlines, working within teams and often working independently.Strong attention to detail Good commercial awarenessGood analytical skills

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