Digital Merchandiser

5 months ago

Worcestershire, United Kingdom Halfords Full time

Job Purpose 

Ensures that and displays the correct products with the correct image, copy and attribution, offers the correct promotions and product and service recommendations for customers; all contributing to a great customer experience

Key Responsibilities 

Work collaboratively with Category, Customer, Content and CRO teams to ensure the product set up, attribution, images, product copy, product location(s), delivery flags and stock status reflect what the customer expect

Work with the Digital Trading, Marketing and Content teams to ensure that all online product/ range updates are delivered on time, with the right supporting content, in the right place

Focus throughout is on the customer journey and user experience

Support in the organization all major and minor sales events, re-merchandising the site as required

Implement changes to online category strategy based on customer and competitive insights, brand strategy and e-commerce goals and initiatives

Analyse sales and web metrics to make recommendations about products and categories, web marketing and promotions

Work closely with Customer Contact team, Data Analytics and CRO teams to understand customer feedback and address issues and implement changes were appropriate
Work closely with the Data analysis and CRO teams to:

Analyse overall performance and Optimisation opportunities

Influence key stakeholders through timely compelling insights and effective presentation of results

Key Skills/Experience 

Passionate about Digital

Passionate about the customer

Strong organizational skills and ability to meet deadlines, often while working independently

Strong attention to detail

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