Manager, (CRM) Communication Production

3 weeks ago


London, United Kingdom Expedia Group Full time

Manager, (CRM) Communication Production

Do you love travel and want an opportunity to help deliver an incredible trip experience to our travelers? Expedia Group is looking for a driven and ambitious self-starter, who will be a critical part of delivering our industry-leading traveler communications With focus on the traveler journey, we are looking for someone with excellent analytical, project management, and communication skills.

What you'll do:
  • This is a lead role, with a focus on CRM campaign delivery and execution and involves working with, where appropriate, Product, Engineering, Segment Marketing and other teams.
  • Manage and organize the CRM Production pod using Jira
  • Deliver traveller communications with a heavy emphasis on customer segmentation, testing & UAT, as well as technical execution
  • Work across multiple brands within the Expedia portfolio collaborating with multiple teams and managing multiple stakeholders
  • Define the cadence for team meetings, standups or other ways for the team to share status updates for deliverables and stay connected on initiatives
  • Ensure end-to-end delivery of campaigns assigned to the production pod, including template build, audience segmentation, UAT, scheduling and monitoring; with a focus on timely and accurate delivery of communications
  • Ensure audience segments are built with accuracy and work with partner teams such as CRM Tech Ops, Product and Engineering to validate audiences
  • Work directly with CRM Tech Ops and Product partners to resolve pre/post campaign issues
  • Identify and prioritize product and capability enhancements, and inform Segment Marketing teams on the availability of product capabilities and features
  • Input into the Segment Marketing planning process by reviewing production briefs, assessing feasibility and managing resource capacity
  • Develop quarterly production delivery plan and roadmap, communicating those plans to the supporting production pod, leadership team and Segment Marketing teams
  • Adapt and make decisions as needed to adjust the quarterly production delivery plan to ensure key campaigns are prioritized
Who you are:
  • Bachelor's degree in Marketing, Business, or related field, or equivalent related professional experience
  • At least 5 years' experience in Salesforce/ SFMC. Data cloud experience is an add-on.
  • At least 2+ years with experience managing a team
  • At least 2+ years experience in working with Agile methodologies and Jira
  • Development experience working with Salesforce Marketing Cloud, plus working knowledge of SQL and AMPscript, HTML/CSS
  • Experience working with a technology platform and technology teams
  • Strong analytical skills and experience with multivariate testing
  • Demonstrable attention to detail in dealing with complex projects and time-sensitive initiatives
  • Knowledge of customer databases, loyalty programs and/or travel industry experience a plus



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