CRM Business Manager
4 weeks ago
We're building money without borders for people and businesses and we need your help to make our B2B customer comms best-in-class.
So we're looking for a Senior CRM Manager to join our growing CRM team and lead our B2B CRM strategy and implementation. CRM Manager will own, shape and deliver an effective communications strategy for Wise's business customers: from engaging and exciting product launches, to testing and building our B2B lifecycle communications.
The role will report into the London CRM team and follow the processes and practices agreed within the CRM team.
CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business.
We're problem solvers - we work with our Product, Marketing Tech, Analytics, UX Research and Product Marketing teams to define and execute the strategy for product and marketing customer comms, across multiple channels (email, push notifications, in-app messages).
This role is ideal for candidates with mid-level experience who are passionate about driving product adoption and brand awareness. If you have Liquid and SQL experience and know how to use Braze this is an added bonus but it's by no means required..
Lead and mentor a growing team of CRM professionals, fostering a culture of innovation and excellence.
Manage internal technical and non-technical stakeholder communication (Product Managers, UX Researchers, Designers, Copywriters, Engineers, Analysts, Product Marketing Managers etc.)
Develop and manage our B2B CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.
Utilise data-driven insights to segment our business customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.
Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.
Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer's lifecycle journey.
Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors.
Responsible for email calendar management, deliverability and monthly reporting.
Maintain and implement a clear A/B testing plan.
Wise is a global technology company, building the best way to move and manage the world's money. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money. Mid-senior level experience in a CRM role, with strong focus on segmentation, lifecycle management and stakeholder engagement
End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.
Comfortable working with different departments and senior stakeholders. Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. Technically-savvy with a creative eye. Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.
Competency in coding HTML, CSS and Shopify Liquid.
Experience using SQL and other analytical tools (Looker, GA, MixPannel etc.)
Experience using Braze or similar cross-channel marketing platforms.
We're people building money without borders - without judgement or prejudice, too. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to share their contributions towards mission zero and able to progress in their careers.
Having diverse teams that reflect our diverse customer base helps us build a better product. We can be more creative and empathetic to our customer's needs and make sure we leave no-one behind on our journey to mission-zero.
We're people building money without borders - without judgement or prejudice, too. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
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