Social Media Specialist

2 weeks ago


Leatherhead, United Kingdom Hyundai Full time
Responsibilities

 

It will be your responsibility to support the business in all aspects of the management and delivery of HMUK’s social media platforms. Specifically:

 

  • Lead HMUK’s social media presence across paid and organic in line with Hyundai’s brand aspirations, brand identity and marketing campaigns.
  • Set the longer-term strategy for HMUK’s social media presence based on insight and business requirements.
  • Manage creative and content from brief to sign off.
  • Lead influencer marketing campaigns.
  • Manage reporting and analysis of all social media campaigns.
  • Manage day-to-day social media community management and engagement.
  • Maintain adherence to ‘earned, owned, paid’ approach across social media with full integration with the wider marketing and PR teams.
  • Support retailer’s social media presence with retailer marketing teams.
  • Ensure brand consistency across all output working with colleagues from across the organisation.
Personal Specification

 

  • Ability to craft compelling copy with excellent eye for detail. 
  • Excellent English verbal and written communication skills.
  • A passion for social media and demonstrable results of managing branded social channels.
  • Strong project management skills (budget, timings, outputs, thinking ahead / anticipation). 
  • Understanding of the automotive marketplace and a genuine enthusiasm for cars.
  • A sound understanding of performance marketing across paid social.
  • Experience of managing external agencies and suppliers.
  • Excellent cross-functional collaboration skills, ability to impact outcomes in a fast-paced environment.
  • Willingness to learn: keen self-starter who stays on top of social media developments.
  • Flexibility and nimbleness: the ability to adapt and flex as marketing plans evolve.
  • Analytical: must be able to pull insights and measure the performance from data reports and listening tools. 
  • Organised: must be able to work solus and collaboratively to handle a high and diverse workload.


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