Senior CRM Solution Specialist

3 weeks ago

London, United Kingdom Expedia Group Full time

Senior CRM Solutions Specialist

Expedia Group is looking for extraordinary talent to join the Customer Engagement Marketing Team to dive deep in the data needs, solutions, and outcomes for all things CRM and outbound. Everything we do is powered by data, from who we send to, when we send it and what is sent. Getting the data right is a critical part to our operation. If you like connecting with data experts from scientist, engineers, and marketers daily and turning data into powerful personalization, this is the role for you.  

  

What you’ll do: 

  • Participate in discovery sessions with project teams to understand data requirements needed to support solution implementations. 

  • Work with marketing mangers to document all data needs required for a campaign, program, or communication.  

  • For our transition to a new platform, you would work daily with the transition lead to ensure all data elements for audience, content and measurement are accounted for.  

  • For transition to a new platform, spend time in the platform assisting engineers or marketers in creating new content and audiences.  

  • For transition to a new platform, helping in the QA of all assets from the build to launch to the monitoring period.  

  • Consult with data and performance on data requirements to measure the performance on the communication from CRM metrics to revenue metrics.  

  • Work with data scientist that are creating new models to gather data elements need to execute and connect the model to the right parts of the platform.  

Who you are: 

  • 3+ years’ experience working with CRM data  

  • Experience with SQL

  • Intimate knowledge on how data is used to power outbound communications in B2C  

  • General knowledge of CRM tools like Salesforce Marketing Cloud

  • General knowledge of: audience selection and segmentation, template design, dynamic content, customer journeys, metrics and tracking.  Knowing specific software is not important. Knowing the process is what we are looking for

  • Basic understanding of data concepts like relational data, data types, variables, data transformation, ETL's, etc

  • You must be able to conceptualize how data flows, where it comes from, and transforming it to be useful in marketing communication

  • The ability to speak with both technical people like software engineers and non-technical people like marketing managers, and the ability to bridge the gap and "translate" between the two groups

  • Ability to work in a very dynamic environment and keep track of constantly changing requirements, data sources, and intersecting projects

  • Proficiency with productivity software such as Excel, PowerPoint, Confluence, and Jira

  • Experience with data security (including PCI, PII data), as well as CCPA and GDPR privacy laws and regulations 

  • Technical experience in cloud and big data technologies 

Why join us: 

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so. 

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground, so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares. 

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you. 

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