Social Media Specialist

As our Social Media Specialist you'll take the lead in transforming our social media channels from simple broadcast platforms into dynamic, two-way communication hubs. Reporting to the Global Brand and Marketing Director, you will be a strategic leader responsible for growing our channels, driving engagement, fostering dialogue, and cultivating meaningful connections with our audience. Your mission is to shift our social media presence towards a community-centric model that creates conversation, builds relationships, and drives brand advocacy. If you’re a natural storyteller and strategic thinker with a genuine passion for social media as a tool for engagement and dialogue, we’d love to hear from you.

Our ideal candidate will have:

• Proven experience in developing and executing social media strategies that prioritise engagement, dialogue, and two-way communication over simple broadcasting.

• Strong background in crafting compelling, narrative-driven content tailored to different platforms and audiences, with a clear focus on creating conversations.

• Extensive experience in managing social media communities, with a demonstrated ability to respond to and engage with audiences, foster discussions, and build strong, loyal communities.

• Proficiency in social media analytics and the ability to interpret data to optimise strategies.

• Experience with social media management tools and analytics platforms (HubSpot experience desired).

• In-depth understanding of major social media platforms (LinkedIn, Twitter, Facebook, YouTube, Instagram, etc.), their best practices, and trends. Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and community management software.

If you're looking to be part of a supportive team that values ideas, fosters creativity, and provides on-going development, your journey begins here. Apply now to become a member of our dynamic team and contribute to the future of marketing at Healix.

About The Role

Strategic social media management

•       Develop a community-first social media strategy that prioritises dialogue and engagement over broadcast, shifting our channels towards two-way communication and fostering genuine connections.

•       Conduct market research to identify target audiences and the most effective platforms to engage them, aligning with Healix Health’s and Healix International’s business objectives.

•       Partner with internal teams to align social media efforts with broader business goals, ensuring a cohesive brand message that encourages engagement and interaction.

Content creation and curation

•       Lead the creation and curation of original, engaging content that encourages dialogue and user-generated interaction across platforms like LinkedIn, X, Instagram, Facebook, and YouTube.

•       Collaborate with Marketing Executives to craft content tailored to each platform, incorporating feedback from the community and responding to current conversations.

•       Ensure all content not only aligns with Healix’s brand guidelines and tone of voice but also promotes two-way engagement, creating opportunities for conversation.

Campaign management and dialogue initiation

•       Set objectives for social media campaigns that go beyond reach and impressions, focusing on fostering conversation, driving community participation, and amplifying engagement.

•       Work cross-functionally with sales, HR, operations, and other departments to ensure that social media is integrated into all customer touchpoints, enabling ongoing dialogue.

•       Collaborate closely with the Global Brand and Marketing Director to infuse social media campaigns with opportunities for deeper engagement, aligning them with broader marketing and communication goals.

Community management

•       Actively manage and participate in conversations across all social media platforms, responding to comments, mentions, and messages in a timely and meaningful manner.

•       Proactively engage in industry discussions, third-party content, and relevant community conversations to build brand awareness, foster thought leadership, and cultivate strong relationships within the broader community.

•       Be the voice of the brand online, encouraging feedback, answering questions, and facilitating discussions to foster a vibrant and engaged social media community.

Analytics and reporting

•       Regularly analyse social media metrics, focusing on engagement and interaction metrics as key performance indicators (KPIs).

•       Provide detailed reports to stakeholders, offering insights and recommendations for strategy adjustments based on engagement data, user feedback, and social listening.

•       Stay informed on the latest trends, algorithms, and best practices in social media marketing, continuously adapting strategies to maintain relevance and effectiveness in building two-way communication.

Skills Needed

About The Company

We offer UK employee healthcare benefits, and travel, medical and security assistance in every corner of the globe. Our purpose is to help people in difficult situations – whether that’s a cancer diagnosis, a need for medical assistance when they’re far from home, or being caught up in conflict or natural disaster. We talk to them, support them, and make sure they get the help they need. If necessary, we’ll pull them out and bring them home.

We’re co-ordinators and problem-solvers: experts at navigating the global health and security landscape. Our teams of doctors, nurses, travel and medical co-ordinators and security experts make sure that your people will be looked after, whatever happens supported by technology designed help individuals, not slot them into a predetermined solution.

We work with governments, broadcasters, NGOs, international corporations, major insurers and more. No two clients are the same: we adapt our services to their needs.

More importantly, we adapt to the practical and human needs of the individuals we protect. Most of us are on the front line; we keep our back office lean. We don’t use scripts, and we don’t time calls. We never lose sight of the fact that we’re dealing with real people.

Company Culture

Instead, we focus on ensuring our highly trained specialists have the space and time they need to be effective. We let them use their initiative to get the job done, because the situations they face often throw up unexpected challenges – and no protocol survives contact with the real world.

Our clients have thousands of employees and customers, at home and abroad, so they need a business big enough to handle any situation. But they chose Healix because they also need an organisation that’s personal enough to care.

Our people are driven to do things in the best way, not the way they have always been done. We work hard, and our efforts are rewarded with great development opportunities and a supportive team spirit. 

We want to nurture this friendly and dynamic company culture so that we can continue to attract diverse talent with a breadth of knowledge and world-class skills. As a part of Healix, you can expect a range of excellent benefits and an environment where people really do care.

Desired Criteria

• Hubspot Experience

Required Criteria

• Proven experience as a social media manager or similar role, preferably in a B2B or agency environment.
• Excellent understanding of social media platforms, trends, and best practices.
• Strong written and verbal communication skills, with the ability to create engaging and compelling content.

Closing DateFriday 6th December, 2024