Social Media Strategist for Engagement Growth
1 month ago
We are seeking a highly skilled and strategic Social Media Specialist to join our team at Healix. This pivotal role requires a deep understanding of social media platforms, trends, and best practices, with the ability to create engaging content and foster meaningful connections with our audience.
The successful candidate will have a proven track record in developing and executing social media strategies that prioritise engagement, dialogue, and two-way communication. They will be responsible for creating compelling, narrative-driven content tailored to different platforms and audiences, with a clear focus on creating conversations.
A strong background in managing social media communities is essential, with a demonstrated ability to respond to and engage with audiences, foster discussions, and build strong, loyal communities. Proficiency in social media analytics and the ability to interpret data to optimise strategies are also critical components of this role.
Key Responsibilities:
- Strategic Social Media Management: Develop a community-first social media strategy that prioritises dialogue and engagement over broadcast, shifting our channels towards two-way communication and fostering genuine connections.
- Content Creation and Curation: Lead the creation and curation of original, engaging content that encourages dialogue and user-generated interaction across platforms like LinkedIn, X, Instagram, Facebook, and YouTube.
- Campaign Management and Dialogue Initiation: Set objectives for social media campaigns that go beyond reach and impressions, focusing on fostering conversation, driving community participation, and amplifying engagement.
About the Company
Healix is a global leader in safeguarding people's health and wellbeing. We are dedicated to delivering innovative solutions that improve lives and enhance the quality of care. As a member of our team, you will have the opportunity to work with a talented group of professionals who share your passion for making a difference.
Required Criteria
- Proven experience as a social media manager or similar role, preferably in a B2B or agency environment.
- Excellent understanding of social media platforms, trends, and best practices.
- Strong written and verbal communication skills, with the ability to create engaging and compelling content.
Estimated Salary: $65,000 - $80,000 per year
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