Country Marketing Lead UK& Ireland

5 months ago

Bolton, United Kingdom BRP Full time
JOB DESCRIPTION

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus.

Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20, spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination, it’s about the journey.

YOUR JOURNEY AT BRP

As the Country Marketing Lead for the UK & Ireland, you will be at the forefront of some exciting evolutions.

Can-Am is a leading brand in the off-road market with an extensive line-up of ATVs and Side-By-Side vehicles well know for their unique performance and handling capabilities. But they are as well outstanding companions when comes the time to get the job done and deliver all type of heavy-duty tasks. Our mission, make sure that farmers and professionals have the opportunity to try a Can-Am and get on-board

Can-Am Motorcycles is back and is ready to make history again launching a line-up of innovative and audacious electric models.
The ambition is nothing else that disrupting the market and breaking the codes of Powered Two-Wheelers mobility

For this, we are seeking for a passionate marketer with a customer-centric mindset and a solid understanding of what it takes to deploy consumer engagement strategies on the field and engage the network in activating local marketing initiatives.

Reporting to the Regional Commercial Manager UK-IT-SP, the person will have the opportunity to collaborate with a large diversity of stakeholders within the regional organization (commercial team, regional marketing team, other functions) as well as with external agency partners.

YOUR KEY RESPONSIBILITIES

1. Go-to-Market planning and execution: develop and implement a local annual Go-To-Market plan supporting the regional strategic priorities and the achievement of the sales and profitability targets

• Lead the execution of the tactical initiatives defined in the marketing plan, for instance: trade shows and events coordination, demo days, website updates, adaptation and proofreading of communication materials (traditional and digital) when required, CRM campaigns and lead collection, product launches
• Play an active role in contributing to the local selected strategic growth initiatives: represent the marketing function in cross-functional task force, be accountable for the results and KPIs
• Measure and report: evaluate results and ROI based on defined KPIs, prepare post-mortem for key projects, report on marketing plan execution
• Manage the assigned marketing budget with accuracy: track and report expenses on a monthly basis, prepare quarterly forecast

2. Dealer Marketing: advise and support the network in building and executing local action plan enhancing consumer experience at dealership and driving retail

• Guide dealers in building, executing and tracking local marketing plans leveraging the programs and tools offered by BRP, in close collaboration with the Commercial team
• Take full benefits of the Coop program including the implementation of corporate claims to drive strong marketing actions
• Bring dealers in the Digital transformation supporting the deployment of the Tier 3 digital solutions program
• Provide day-to-day support and guidance to dealers as required

3. Content Marketing & Public Relations: maximize brand visibility through earned media tactics

• Feed the regional brand storytelling with locally authentic, relatable and culturally-relevant content captured during local Go-To-Market initiatives (as required)
• Initiate and maintain on-going relationships with media in conjunction with the PR agency: participation to regional media event, one-on-one press testing, demo fleet and equipment management

YOUR COMPETENCIES TO BE SUCCESSFUL IN THE ROLE

• Business acumen: marketing with purpose connecting the strategy with the operations on the field, showing understanding of the reality of the life at dealerships
• Go-getter attitude: pragmatic favoring simplicity, ingenuity and efficiency, results-oriented, accountable and driven
• Collaborative spirit: an inclusive mindset, listening and communicating with honesty and empathy, energetic and enthusiast to build true partnerships with the dealers
• Matrix environment: ability to operate in a matrix structure, collaborating effectively across multifunctional teams to achieve common objectives

YOUR PROFILE AND EXPERIENCE
• Bachelor in Marketing, Business Administration or similar
• Around 5 years of experience in Marketing
• Knowledge of digital marketing is a plus
• Affinity with the powersport and motorcycle industries
• Fluent in English, other language skills are a plus

The role is home office-based in the UK with regular travel in the UK and Ireland as well as occasional travel to EMEA HQ (Switzerland). Travel can go up to 20% of the time depending on seasonality.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20, spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.

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