Country Marketing Lead for the UK and Ireland Position

6 days ago


Bolton, Bolton, United Kingdom BRP Full time

Lead Country Marketing for the UK and Ireland

BRP is seeking a skilled marketing professional to lead our country marketing efforts in the UK and Ireland. As Country Marketing Lead, you will be responsible for developing and executing local marketing strategies to drive sales and brand awareness in the region.

Key Responsibilities:

  • Develop and execute local annual Go-To-Market plans to support regional strategic priorities and sales targets
  • Lead the execution of tactical initiatives, including trade shows, events, demo days, website updates, and CRM campaigns
  • Collaborate with the regional commercial team, marketing team, and external agency partners to achieve common objectives
  • Manage the assigned marketing budget and track expenses
  • Measure and report on marketing plan execution and ROI

About BRP:

BRP is a world leader in recreational vehicles and boats, driven by a spirit of ingenuity and customer focus. We operate manufacturing facilities in Canada, the US, Mexico, Finland, Australia, and Austria, with a workforce of over 20,000 people.

What We Offer:

As a Country Marketing Lead, you will have the opportunity to work with a diverse range of stakeholders, including dealers, commercial teams, and external agency partners. You will be responsible for developing and executing local marketing strategies to drive sales and brand awareness in the region.

Requirements:

  • Bachelor's degree in Marketing or related field
  • 5+ years of marketing experience, preferably in the powersports industry
  • Knowledge of digital marketing and ability to work in a matrix environment

Travel Requirements:

The role is home office-based in the UK, with regular travel in the UK and Ireland, as well as occasional travel to EMEA HQ in Switzerland.



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