Senior Marketing Executive

1 month ago

Sutton Scotney, United Kingdom Naomi House & Jacksplace Full time
DescriptionThe Senior Marketing Executive (Impact and Communications) is the voice for championing the fundraising impact of Naomi House & Jacksplace. It’s responsible for communicating, developing and marketing the charity’s impact, brand and charitable purpose. Working across the trust, the Senior Marketing Executive raises awareness of the charity’s brand and its work supports the Fundraising team in meeting their objectives. Additional focuses of this role are supporting Lottery player stewardship, and marketing activities for the Community and Corporate fundraising team.    
Key ResponsibilitiesPress: 
  • Write and deliver press releases focused on fundraising and charitable activities
  • Support the Head of Marketing to realise opportunities for positive national coverage
  • Build good relations with press stakeholders 
  • Monitor media activity and opportunities for greater coverage, including broadcast
Stewardship:
  • Continue development of audience segmentation and user experience
  • Develop acquisition and retention campaigns utilising a mix of digital tactics 
  • In collaboration with marketing team colleagues, engage supporters online and offline 
  • Monitor ROI of campaigns  
Case Studies: 
  • Collaboratively and independently, create video & written Case Studies in-line with agreed budget and in collaboration with Senior Marketing Executive (Case Studies & Resources)
  • Maximise and report on reach and impact of all Case Studies 
  • Hold positive relationships with suppliers, colleagues and service users
  • Manage content requests and content management platform with Marketing team
Website:
  • Responsible for SEO, analytics and improvements, in liaison with Web Developers 
  • In collaboration, write and publish a schedule of stories that champion care and fundraising 
  • Ensure website content is inclusive and accessible 
Social media:
  • Manage a varied schedule of content in collaboration with marketing team colleagues
  • Create engaging content that reflects hospice services
  • Deliver positive and measurable supporter stewardship across all social channels 
Video:
  • Produce, film and edit videos that show daily life at the hospices and family interviews 
  • Manage relationship with suppliers and filmmakers
  • Create videos for Fundraising team 
Advertising: 
  • Manage planning, performance and reporting of digital ad campaigns 
  • Develop ‘always on’ Google Grants campaigns



Skills, Knowledge and ExpertisePerson Specification
  • An inspiring and engaging storyteller with excellent verbal and written communication skills
  • Empathetic nature
  • Enthusiasm for digital technology and the skills to promote it to others
  • Demonstrable organisational, analytical and time management skills
  • Able to work to great detail and to manage multiple complex projects
  • A team player with the desire to work collaboratively and build relationships across teams and departments

Experience

Essential:
  • A proven track record of delivering impactful marketing campaigns focused on audience acquisition and retention as well as brand
  • Data-driven approach to evaluating and measuring campaign performance 
  • Demonstrable experience in content creation and management 
  • Proven ability to foster positive relationships with internal and external stakeholders 
  • Experience in managing local and national press schedules 
  • Excellent working knowledge of key social networking sites
  • Knowledge of relevant legislation, such as PECR and GDPR
Desirable:
  • Experience in the charity sector – particularly working with sensitive subject matters
  • Experience of working across multiple teams with competing priorities
Technical Skills

Essential:
  • Educated to degree level or experience in a comparable role
  • Strong working knowledge of video editing, videography, photography and interview skills
  • Good working knowledge of email marketing software and automated journeys
  • Good Experience of Content Management Systems
Desirable:
  • Relevant professional qualifications or training
  • Experience with CRM databases
  • Design experience – including the use of Photoshop, InDesign or similar packages
  • Proficient in Adobe and Microsoft suites 
  • Good working knowledge of GA4


BenefitsBenefits include flexible working options, 28 days holiday, group pension scheme, Blue Light discount and the opportunity to work in an organisation where every job matters.

Naomi House & Jacksplace are hospices supporting life-limited and life-threatened children, young adults and their families from across the central South of England. Naomi House nursing and medical staff provide individualised care that helps to enhance short lives and supports families to make the most of their precious time with their children.  Jacksplace is the only hospice for young adults in the South of England. The medical and care teams offer specialist care, often over many years, and uphold the dignity and independence of young adults accessing the service. Naomi House & Jacksplace will be there on good days, difficult days and last days. 

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