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Senior Marketing Leader
2 months ago
We are excited to present an opportunity with a prestigious hotel and leisure organization known for its rich cultural legacy. This role is ideal for a marketing professional who thrives in a dynamic environment and is passionate about engaging with diverse audiences.
Key Responsibilities:
- Take full responsibility for the marketing strategy across multiple hotel properties.
- Enhance brand visibility and product awareness to targeted demographics, driving revenue growth and guest loyalty.
- Lead and manage a dedicated marketing team, including a full-time marketing executive and a part-time assistant.
- Plan and execute marketing campaigns for various hotel offerings, including accommodations, dining, wellness, events, and more.
- Oversee the creation of engaging content for social media, email communications, website, and both digital and print advertising.
- Manage website development to ensure an optimal customer experience and effective revenue generation.
- Direct digital marketing efforts, including SEO strategies and paid advertising initiatives.
- Administer the marketing budget and analyze ROI for key campaigns.
- Ensure that all email communications to guests are timely, relevant, and engaging, contributing to revenue generation.
- Maintain brand consistency across all printed materials associated with the hotels.
Candidate Profile:
The successful candidate will possess extensive experience in a senior marketing capacity, ideally within the hospitality sector. A solid academic foundation in marketing, coupled with a proven history of crafting and executing effective marketing strategies, is essential. Strong leadership abilities to inspire and motivate a team, along with excellent communication and interpersonal skills, are crucial. Additionally, the candidate should demonstrate strong analytical capabilities to interpret market trends and data, as well as proficiency in digital marketing and social media platforms.
Benefits:
- Comprehensive private healthcare coverage.
- Complimentary leisure club membership, with discounts available for family members.
- Increased holiday entitlement based on length of service.
- A rewarding company scheme recognizing hard work and dedication.
- Discounts on hotel stays and spa services.
- Access to an employee assistance program.
- Salary sacrifice scheme for electric vehicles.
- Free parking on-site.
- Meals provided during working hours.
