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Head of Marketing- non-fiction
2 months ago
We have an amazing opportunity for a marketer who is looking for a new challenge in the word of books. Our client an award winning trade publisher of lifestyle and Non-fiction are looking for a Head of Marketing to lead and manage the Lifestyle marketing team in planning, implementing, and managing ambitious, sales-driving marketing campaigns. This includes building lifestyle-specific community channels and ensuring effective communication with internal and external stakeholders.
Key Responsibilities:
- Lead the Lifestyle marketing team in creating and executing top-tier campaigns and community channels, ensuring effective stakeholder communication.
- Supervise Lifestyle marketers to deliver outstanding campaigns within budgets and targets.
- Mentor team members to enhance their marketing skills and focus on priorities.
- Identify key frontlist and backlist opportunities, determining focus areas with the Marketing Director.
- Develop long-term brand strategies and major campaigns for key Lifestyle brands.
- Lead the backlist marketing strategy for the Lifestyle category.
- Create and manage exceptional campaigns for key authors, brands, and titles, ensuring they are strategic, creative, and within budget.
- Integrate social media and digital activities into comprehensive campaign strategies.
The ideal candidate will have strong communication and stakeholder management abilities, along with inspiring and motivational people management skills. They should be able to react quickly, adapt to changes, and handle pressure well. Strong interpersonal skills are essential, along with the capability to manage multiple projects and deliver quantifiable results. Up-to-date knowledge of advertising best practices and industry developments is crucial, as are creative copywriting and visual briefing skills.
The candidate should have marketing experience in trade publishing ideally in Non-fiction with a proven track record of successful campaigns.
If you are looking for a new challenge then we would love to hear from you.
For a full description of the role, please send your CV with a brief paragraph outlining your relevant skills.
Closing Date: Early applications may be prioritised.
** Inspired Search & Selection are a publishing recruitment specialist who operate an Equal Opportunities policy. We treat all employees and job applicants fairly and equally regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, disability or union membership status.
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