Global Brand Proposition Manager

2 weeks ago

London, United Kingdom Trainline Full time

Job Description

Reporting into the Global Brand Proposition Lead the Global Brand Proposition Manager will be responsible for exploration and development of global proposition across all markets and making sure it is delivered in line with insights and research A firstclass collaborator based in London you will be working across multiple teams at Trainline to create and execute propositions that are in support of customer and market insight and the business and commercial teams initiatives and OKRs

Responsibilities

Insights: Adopt insight and data led approach to proposition development and continually review to ensure it meets customers needs

Organize insights and data across our UX Research Data Science and Brand Insights teams to understand our customer segments and develop hypothesis on our propositions

Lead brief alongside Head of Brand Insights on any insight and knowledge gaps needed to develop proposition

Analyze and research external market and competitors to bring in innovative ideas for future proposition development

Work with Country Managers and local specialist teams to understand the market and customer challenges the value we provide and create competitive and compelling solutions

Development amp; Testing: build collaborative relationships with stakeholders to develop and test propositions

Collaborate with Product and UX teams to develop roadmap on proposition development within Product

Collaborate with local Senior Brand Managers to develop testing and proposition messaging roadmap within Brand and Marketing channels

Define proposition success measurement framework and reporting to share results with stakeholders

Apply behavioural science tactics and learnings to design hypothesis to test

Proposition Delivery amp; Execution: ensure and be a guardian of proposition going into market

Develop guidelines and guardrails with Senior Brand Managers Content Studio and Growth team to execute proposition in Brand marketing

Internal communication of proposition to ensure buyin and consistent understanding across organization

Measure and track the product and marketing impressions that the proposition is impacting

Qualifications

Have a curious mindset and explore difficult problems with energy and enthusiasm

Experience working in a tech related industry comfortable with the fastpaced nature of the business

Confident managing multiple stakeholders providing clear communication direction and support

Organization comes naturally to you and you will have experience managing proposition development and delivery

Strong analytical skills; able to develop hypotheses insight briefs and interpret data to aid decision making

Experience managing external partners and agencies

Comfortable communicating to senior management

Experience juggling multiple projects and balancing priorities

Strong familiarity with both brand and performance KPIs

Experience working in Global teams across markets is a plus

Excellent written and verbal communication skills

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