Marketing & Brand Manager
2 weeks ago
AliExpress is part of Alibaba International Digital Commerce Group. It is available in 18 languages, including English, Portuguese, Spanish and French.
AliExpress elevates shopping with quality products and superior service, streamlining global commerce for SMEs. Imagine a career where your growth is limitless, collaborating on transformative projects with global impact.
We are seeking a Brand Marketing Senior Specialist/Manager to plan and manage impactful multi-channel marketing campaigns that magnify AliExpress’ brand value proposition in Italy. This role requires a fusion of creativity and analytical prowess, aimed at building brand awareness and trust.
Based on the consumer insights and business objectives, create brand communication strategy and implementable annual marketing plan.
● Architect and implement holistic marketing campaigns across various channels, including television, social media, and offline events, prioritizing coherent communication of the AliExpress brand and its core values.
● Maintain and enhance AliExpress’ brand portrayal on all platforms, ensuring consistency and aligning with our global image.
● Manage daily operational interactions with creative agencies and marketing channels while overseeing campaign execution both internally and externally.
● Develop captivating creative concepts that resonate with, and engage, local market audiences.
● Conduct continuous market analysis, monitor consumer trends, and keep abreast of competitor strategies to position AliExpress as a market leader.
A proven track record with over 3 years of experience in multi-faceted brand marketing, executing successful campaigns across various mediums such as TV, events, social media, and other offline channels.
● Exceptional creativity and communication prowess, demonstrated through a portfolio of innovative campaigns that effectively translate AliExpress’ brand message to target demographics.
● A data-driven mindset, with a strong competency in leveraging analytics to set campaign benchmarks and refine channel performance.
● Prior experience in e-commerce, retail, or FMCG sectors is highly advantageous. Proficiency in English is a must. Chinese language skill is a plus but not a prerequisite.
● BSc/BA in Marketing, Advertising or related field
We firmly believe in and practice non-discrimination and inclusion. We welcome and respect individuals from different backgrounds, cultures, communities, and perspectives.
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