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Head of Demand Generation

2 months ago

London, United Kingdom Energy Aspects Full time
DescriptionAt Energy Aspects, our talented people and teams are the foundation of our success. We are seeking an experienced Head of Demand Generation to spearhead our lead generation efforts and drive revenue growth. In this brand new role, you will develop and execute innovative marketing campaigns and utilise data-driven insights to optimise performance. You will lead and coach a small team of demand generation professionals and help shape the direction of the marketing team, in line with company growth. 

The successful candidate will have the opportunity to introduce and drive all demand generation activities, using their experience to bring demonstrable results in a dynamic, global environment focused on clients from world-leading organisations across the energy and financial sectors. 

In return, we provide a supportive and inclusive environment where you can grow and make your mark in the vibrant energy sector, mentored, and guided by our respected experts. Our high-performance collaborative culture rewards initiative and drive, offering excellent remuneration, long terms incentives and exciting work.

Key ResponsibilitiesStrategy Development:
  • Develop and implement a comprehensive demand generation strategy to drive qualified leads and revenue growth
  • Align demand generation efforts with overall marketing and business objectives
  •  Oversee the integration of event activity as a lead generation source
  •  Identify target audiences and create segmented marketing campaigns
  •  Create clear priority order of campaigns based on potential eg product/location
  • Create a robust programme to help drive leads through the trial process, aligning with Sales on marketing support to increase conversion rates
  •  Monitor competitive landscape and industry trends to identify opportunities and threats
Campaign Management:
  • Develop comprehensive campaign plan focused on nurturing leads across key jurisdictions and products
  •  Oversee the planning, execution, and optimisation of personalised, multi-channel marketing campaigns, including email, social media, content marketing, paid advertising, and events
  •  Collaborate with research to develop a comprehensive content plan to support demand generation efforts
  • Manage the demand generation budget and allocate resources effectively to maximize ROI.
  • Oversee ABM programmes, working closely with marketing team and Sales on activities and shared goals
Team Leadership:
  •  Build, mentor, and develop a high-performing demand generation team.
  •  Foster a culture of collaboration, innovation, and continuous improvement within the team
  •  Set clear goals and performance metrics for the team and provide regular feedback and coaching
Marketing Technology:
  • Working with marketing automation and ops manager, utilise marketing automation platforms (e.g.Pardot) to streamline and scale demand generation efforts.
  • Stay up-to-date with the latest marketing technologies and trends to continuously improve demand generation efforts. Educate and champion latest trends and technology, especially AI marketing
Data Analysis and Reporting:
  • Work with marketing automation/ops to develop dashboards and reports to track key demand generation metrics and KPIs
  • Analyse campaign performance data to identify trends, insights, and areas for improvement. Work with team to implement
  •  Provide regular updates to Marketing Director and executive team on the performance of demand generation initiatives and their impact on revenue
Collaboration and Communication:
  • Work closely with the sales team to ensure alignment on lead generation, lead scoring, lead follow-up and lead nurturing processes
  •  Collaborate with other marketing functions (e.g. events, brand marketing) to ensure a cohesive and integrated marketing strategy
  • Communicate demand generation plans, progress, and results to stakeholders across the organisation.
  • Build key relationships across Sales, Research, Content, Tech and Design


Requirements
  • Proven experience in a senior demand generation role, with approx. 8yrs experience
  •  Strong leadership skills with demonstrable experience at managing and motivating a team of demand generation professionals. This includes setting clear goals, providing guidance, and fostering a collaborative and productive work environment
  • Extensive demand generation experience, with excellent skills in marketing automation and technology. Excellent understanding of content marketing, social media, and other digital marketing channels. Strong understanding of AI marketing skills a significant advantage 
  • Thorough experience with lead scoring, nurturing, and conversion strategies as well as using marketing automation tools to manage and track leads through the sales funnel
  •  Data driven mindset with a strong proficiency in analysing data to measure the effectiveness of campaigns, identify trends, and make data-driven decisions. 
  • Excellent written and verbal communication skills to effectively convey ideas, present strategies, and collaborate with other departments such as sales, product, research, and executive leadership. Experienced in building sales and marketing alignment
  • A deep understanding of the customer journey and the ability drive the delivery of personalised and targeted campaigns that address the specific needs and pain points of different customer segments.
  • Strong project management skills to oversee the execution of multiple campaigns simultaneously by the wider team, ensuring they are delivered on time and within budget
  • Experienced in managing budgets including PPC, reporting performance against spend
  • Experience in B2B marketing, particularly within the energy or finance sectors, is a plus
Desirable Skills:
  •  An interest in commodities, energy or financial markets would be beneficial


Job BenefitsWelcome to our unique workplace where a passion for our industry-leading product sits at the heart of who we are.

Life at EA is completely eclectic, fostered through the global nature of the business and a real appreciation of the many cultures of our diverse team. We unite as a single, cohesive team through an array of social clubs that cater to a spectrum of interests, from running and yoga to football and culinary adventures. These groups create a collegial and dynamic atmosphere that extends beyond work, promoting a healthy and balanced lifestyle for our team.

Our strategically located offices are all set in prestigious buildings, offering you the convenience of nearby gyms, retail therapy, diverse dining options, and accessible public transport.

Our office spaces are thoughtfully equipped to enhance your day-to-day experience whether working independently or collaborating with teammates. Enjoy the simple pleasures of a freshly brewed coffee, healthy snacks, and a social space for celebratory moments. One of the unique traits of life at Energy Aspects is the way our international colleagues often delight us with treats from around the globe. It’s safe to say you’ll never go hungry in our offices

We recognise your contribution with a competitive compensation package that includes annual bonuses, comprehensive private health insurance, and substantial pension contributions. Additionally, we offer company share options, subsidised gym memberships, and a generous holiday policy to support your financial and personal well-being.

Join a company that values your professional growth and personal fulfilment, all within a supportive and engaging environment. Energy Aspects is a data & intelligence company that provides analysis of energy markets. We offer our clients in-depth coverage of market fundamentals, price movements and the geopolitical context. All of our research is independent and draws on our extensive proprietary data models and network of contacts within the global oil and gas industry.

Our goal is to provide strategic advice, based on data models and objective analysis, to each of our customers. We offer a selection of subscription services, spanning our products, to meet the needs of different client groups.

We are proud to be an equal opportunity employer and promote diversity within our workforce. As an international business we are determined that suitably qualified persons will never receive less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, veteran status or any other basis covered by appropriate law.