UK Campaign Manager

Found in: Talent UK C2 - 1 week ago


London, United Kingdom Criteo Full time

What You'll Do:

The Campaign Manager is responsible for ensuring the successful implementation and execution of digital advertising campaigns across a group of agencies. You will work closely with stakeholders both internally (Account Strategists) and externally (Media Agencies) to see campaigns through from planning stages to post-campaign reporting and analysis of performance.

Your tasks will include :

Provide excellent customer service and end-to-end support to our agencies in collaboration with the Account Strategist and become an advisory point of contact.Develop your Books of Business and focus on most impactful opportunities to drive revenue & product expansion.Educate Agencies on Criteo’s technology across channels and devices.Optimize accounts to improve performance for the advertiser and action growth opportunities to maximize revenue and margin.Analyze a wide range of performance metrics and KPI’s to identify personalized solutions on a client level and make sure client goals are reached.Create personalized decks and presentations to drive quarterly meetings.Data-driven internal reporting.Help Criteo build and execute our agency strategy, including working with your agencies to join Criteo’s new Certified Partner Program and other key agency initiatives. Provide operational, efficient & accurate campaign delivery recommendations.Work with Account Strategists on reporting and account optimizations.Technical implementation of ad campaigns with clients’ KPI’s in mind.Proactively evaluate, analyze & troubleshoot campaigns, anticipate main seasonality trends, identify, and follow up on any ongoing issues.Ability to take insights from various data sources to inform campaign recommendations and contribute to whole strategy.House updates: opportunities on new solutions & contacts.Internal administrative tasks: submit, request & follow up with support teams (Finance, AX, TS, Products.)

Who You Are:

Campaign management experience in AdTech or Media Agency.Good understanding of online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, RTB, programmatic buying.Familiarity with programmatic and DSP platforms.Experience with VAST/VPAID/HTML5 ad formats.Ability to troubleshoot and drive resolution from ad calls and responses.Strong technical writing skills and ability to convey technical concepts in a way that is easy for clients and non-technical partners to understand.Motivated self-starter, with solid customer service experience and a consultative mindset.Works well in a close-knit team, instinctively shares product insights and documents new information.Ability to build strategies and action plans.Ability to work with different stakeholders. (internally & externally)Great understanding of client’s and team’s needs. Will need to stay in touch with industry evolutions and standards as well.Strong communication and experience upselling solutions to benefit clients.Project management skills as it will require a lot of co-ordination.Always looking at creative ways to get to our objectives and beyond.Strong creative skills to come up with innovative ideas and prepare adapted decks for AS meetings.Team player / Proactively shares beyond Agency EMEA team.
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