Marketing Specialist

4 weeks ago

Marlow, United Kingdom SAS Full time

Marketing Specialist

Job Locations UK-Marlow Requisition ID 20059847 Job Category Marketing Travel Requirements None

Marketing Specialist – Hybrid

We’re the leader in analytics. Through our software and services, we inspire customers around the world to transform data into intelligence – and questions into answers.

We’re also a debt-free multi-billion-dollar organization on our path to IPO-readiness. If you’re looking for a dynamic, fulfilling career coupled with flexibility and world-class employee experience, you’ll find it here.

About the job

The Marketing team is looking for an enthusiastic, and outcome driven Marketing Specialist to join our Commercial Marketing team. An excellent opportunity to drive growth and learn from experienced marketers and sales teams. You will be responsible for demand generation marketing and cover the whole Northern Europe region (UKI and the Nordics).

You will work with the Sales Leadership, Account Executives and Solution Specialists to develop a comprehensive go-to-market (GTM) plans for focus industries/solutionsthat includes a variety of, digital, content, events, email, social media and other actvity to reach your target audience. This would be across a variety of propositions and buying centres within the target accounts. This role will focus on new business demand generation – either with prospects or existing customers and protecting a renewal,

You will also actively be involved in Global or EMEA marketing networks to create campaigns and/or share best practices to ensure best results for the region. You will be confident at networking within and outside an organisation and representing the goals of the Northern Europe Sales and Marketing team. You will enjoy working with many different people to get your activity into market, and managing expectations with stakeholders. You will not be afraid to express your opinion. You will be a structured and organised project manager who will be able to multi-task and get activity out of the door to a high quality.

As a Marketing Specialist, you will:

Deliver marketing efforts designed to drive new business with prospects or within existing accounts through an integrated go-to-market plan aligned to the initiative, product line, business unit and/or target account.Liaise with multiple organizations across SAS, including the sales business unit, product line specialists and other countries or regions to create and represe the go-to-market plan and gather feedback to drive the planning process. Measure and react to success metrics, perform actionable analysis and make data driven decisions to improve outcomes and ROI (with the support of the data science team). Leverage, enhance and adapt corporate marketing initiatives to be regionally messaged and relevant in order to ensure the right message is delivered to the target audience at the regional level. Proactively contribute to global peer groups including sharing best practices and working cross-functionally to accomplish continuous improvement and increased sharing and learning, with the goal of establishing consistency across the globe.

Required qualifications

2 years experience with a background in planning and running B2B Demand Generation programmes, ideally for technology companies. Bachelor’s degree, preferably in Business, Marketing or related discipline You will have excellent communication skills, have good analytical and organisational capabilities, and be a great problem solver. Any experience within working across many countries would be an advantage, as would a background in Marketing Analytics, Big Data, BI products or solutions. An equivalent combination of related education, training and experience may be considered in place of the above qualifications.

Benefits highlights

Our Recreation and Fitness center offers recorded fitness classes to help you fit movement into your day. Your well-being matters, and that’s why we support all dimensions of your well-being by offering programs that reduce stress and distractions to help you remain healthy and productive.

Diverse and Inclusive

At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our diverse workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers. Our commitment to diversity is a priority to our leadership, all the way up to the top; and it’s essential to who we are. To put it plainly: you are welcome here.

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