Global Campaign Manager

1 month ago

Wallingford, United Kingdom Fugro NL Services B.V. Full time

Do you want to join ourGeo-data revolution? Fugro's global reach and unique know-how willput the world at your fingertips. Our love of exploration andtechnical expertise help us to provide our clients with invaluableinsights. We source and make sense of the most relevant Geo-datafor their needs, so they can design, build and operate their assetsmore safely, sustainably and efficiently. But we're always lookingfor new talent to take the next step with us. For bright minds whoenjoy meaningful work and want to push our pioneering spiritfurther. For individuals who can take the initiative but work wellwithin a team.

Therole

We arelooking for exceptional talent to join us and drive our purpose,which is to develop innovative products that will deliver on asafer and more sustainable world across the energy, infrastructure,and water sectors. Are you up for the challenge?

If you are dynamic, enthusiastic, creative andwith a can-do attitude, then why not consider joining us as aGlobal Campaign Manager, within our talented marketing team tosupport the development and delivery of an account basedomnichannel marketing strategy for key growth accounts. Supportedby a test and learn strategy focusing on solution led, lifecyclecommunications strategy in line with the account strategy. You willleverage the client data in the CRM and continuously updatestakeholder mapping by using D365 for marketing as one of the maintools and campaign drivers. The overall objective is to increasecustomer lifetime value (CLV), by becoming a trusted partner andaccelerate the client decision process through up-sell andcross-selling opportunities while delivering measurable return oninvestment (ROI).

Here's what a typical day would belike:

  • Driveaccount-based marketing strategy to key growth accounts, to delivera long-term revenue grown and client lifetime value in line withcommercial objectives.
  • Develop and map clientstakeholder personas and target with relevant solution informationthrough campaign and programmatic email marketing automation andoffline activation.
  • Develop the assets neededto support the account's growth strategy, working closely withexternal Design, Audio-visual and PRagencies.
  • Use data to assess and develop newcustomer journeys to achieve increased efficiency across the touchpoints and increased demand generation.
  • Ensurecampaigns are delivered on time and withinbudget.
  • Take responsibility for direct channelperformance.

Who we're lookingfor:

  • Degree orequivalent in Marketing or Business
  • Previousmarketing and CRM experience in a Business-to-Business environmentis essential.
  • Experience using a ProjectManagement tool would be a distinctadvantage
  • Excellent command of the Englishlanguage with strong interpersonalskills
  • Commerciallyminded
  • Dynamic, creative self-starter lookingfor an exciting new role
  • Exceptionalrelationship building skills and enjoy workingcollaboratively
  • Customercentric
  • Driven by dataanalytics

What weoffer:

Fugroprovides a positive work environment as well as projects that willsatisfy the most curious minds. We also offer great opportunitiesto stretch and develop yourself. By giving you the freedom to growfaster, we think you'll be able to do what you do best, better.Which should help us to find fresh ways to get to know the earthbetter. We encourage you to be yourself at Fugro. So bring yourenergy and enthusiasm, your keen eye and can-do attitude. But bringyour questions and opinions too. Because to be the world's leadingGeo-data specialist, we need the strength in depth that comes froma diverse, driven team.

  • Extensivecareer & training opportunities both nationally andinternationally.
  • Competitive salary accompaniedby an attractive package including contributory pensionscheme
  • Flexible working hours and the potentialto work 2 days a week from home in accordance with your manager andcorporate policies.
  • Option to lease an electriccar.
  • 25 days annualleave.
  • Option to buy or sell up to 5 daysannual leave.
  • DiscountsPortal
  • Subsidised canteen/restaurant inWallingford.
  • Freeparking.

Our view on diversity, equity, andinclusion

At Fugro, ourpeople are our superpower. Their variety of viewpoints,experiences, knowledge and talents give us collective strength.Distinctive beliefs and diverse backgrounds are therefore welcome,but discrimination, harassment, inappropriate behaviour and unfairtreatment are not. Everybody is to be well-supported and treatedfairly. And everyone must be valued and have their voice heard.Crucially, we believe that getting this right brings a sense ofbelonging, of safety and acceptance, that makes us feel moreconnected to Fugro's purpose 'together create a safe and liveableworld' - and to each other.

#LI-JM1

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