Marketing Operations Coordinator

6 months ago

Wallingford, United Kingdom Fugro Full time

Job Description

Do you want to join our Geo-data revolution? Fugro’s global reach and unique know-how will put the world at your fingertips. Our love of exploration and technical expertise help us to provide our clients with invaluable insights. We source and make sense of the most relevant Geo-data for their needs, so they can design, build and operate their assets more safely, sustainably and efficiently. But we’re always looking for new talent to take the next step with us. For bright minds who enjoy meaningful work and want to push our pioneering spirit further. For individuals who can take the initiative but work well within a team.

The role

We are looking for exceptional talent to join us to help drive our purpose, which is to develop innovative products that will deliver on a safer and more sustainable world across the energy, infrastructure, and water sectors. Are you up for the challenge?

If you are dynamic, enthusiastic, creative and with a can-do attitude, then why not consider joining us as a Marketing Operations Coordinator, within our talented marketing team to support the development and delivery of an account based omnichannel marketing strategy for key growth accounts. Supported by a test and learn strategy focusing on solution led, lifecycle communications strategy in line with the account strategy. You will leverage the client data in the CRM and continuously update stakeholder mapping by using D365 for marketing as one of the main tools and campaign drivers. The overall objective is to increase customer engagement, accelerate the decision process, generate new leads and drive brand awareness to the priority solutions identified by the business while delivering measurable return on investment.

Here’s what a typical week would be like:

- As the point of contact for the Regional CRM and marketing teams you will ensure data meets exacting standards (eg. Job titles, demographic, firmographic, data and others) and supports uploads into the CRM.
- Support the creation of a market to segment within the CRM to include the copy, style and call to action of the campaigns, reaching out to external agencies as and when required.
- Provide back up to ‘producer’ roles on live webinar roles with regions to take lead role in production.
- Prepare assets and call to action (live webinar, on demand, event and newsletters) using D365.
- Support in creation of social media posts using HUB and D365
- Point of contact for Wrike (Project Management tool) and support in the creation of blueprints, workflows and others as required.
- Use data to continuously assess and develop new customer journeys to achieve increased efficiency across the touch points.
- Manage subscription list and customer journeys for published news articles on website, Fugro World articles and outbound communications working with Corporate Comms team.
- Support Global Operations Manager in A/B creative testing and cross over with segmentation selection and targeting.
- At the conclusion of a campaign support in recording lessons learned, share with the campaigns and digital team to ensure continuous KPI improvements.
- Carry out administrative duties such as raising PO’s, updating calendars, coordinating meetings and budget tracking.

Who we’re looking for:

- Degree or equivalent in Marketing or Business
- Previous marketing and CRM experience in a Business-to-Business environment is essential.
- Experience using a Project Management tool would be a distinct advantage
- Excellent command of the English language with strong interpersonal skills.
- Strong data analytic skills.
- Commercially minded

What we offer:
Fugro provides a positive work environment as well as projects that will satisfy the most curious minds. We also offer great opportunities to stretch and develop yourself. By giving you the freedom to grow faster, we think you’ll be able to do what you do best, better. Which should help us to find fresh ways to get to know the earth better. We encourage you to be yourself at Fugro. So bring your energy and enthusiasm, your keen eye and can-do attitude. But bring your questions and opinions too. Because to be the world’s leading Geo-data specialist, we need the strength in depth that comes from a diverse, driven team.
- Extensive career & training opportunities both nationally and internationally.
- Competitive salary accompanied by an attractive package including contributory pension scheme, life assurance and private medical insurance.
- Flexible and hybrid working
- 24 days annual leave.
- Option to buy or sell up to 5 days annual leave.
- Subsidised canteen/restaurant in Wallingford.
- Free parking.
- Our view on diversity, equity, and inclusion_

At Fugro, our people are our superpower. Their variety of viewpoints, experiences, knowledge and talents give us collective strength. Distinctive beliefs and diverse backgrounds are therefore welcome, but discrimination, harassment, inappropriate behaviour and u

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