Head of Marketing Operations

2 weeks ago


Birmingham, United Kingdom Irwin Mitchell Full time

Your Role

and What You'll Be Doing

The Head of Marketing Operations will lead the operational aspects of the Business Development and Marketing team. The team will act as a central hub, connecting our Go-to-Market (GTM) strategy with data insights, streamlining processes, and ensuring compliance with GDPR.

Lead the CRM strategy across the firm, ensuring effective utilisation and integration and budget management. Manage and develop the team, fostering a high-performance and compliance culture. Oversee the integration and utilisation of marketing technologies and tools, including data and tech stack management, in line with GTM strategy. Develop and monitor KPIs to measure and report the success of marketing operations. Plan, organize, and ensure cohesive operations across marketing, digital, and BD teams as a central hub. Streamline processes using insights and technology to enhance efficiency. About You Proven experience in a senior marketing operations role within a large organisation. Strong understanding of CRM systems and strategies. Expertise in digital marketing analysis and reporting. Proficiency in budget management and resource allocation. Excellent project management skills. Experience with marketing technologies and tools. Understanding of market dynamics in both B2B and B2C sectors. Our Benefits - What We Can Offer You 25 days holidays as standard plus bank holidays - You can ‘buy’ up to 35hrs of extra holiday too. Generous and flexible pension schemes. Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid) Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.

We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.

We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024

Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim. 

Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.


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