Head of Marketing

5 months ago

Birmingham, United Kingdom SF Recruitment Full time

SF Recruitment are working with a business based in Birmingham City Centre who is looking for a Head of Marketing

£70,000 - £75,000

Hybrid

Main responsibilities and key activities

1. Strategic Marketing:

- Lead and coordinate marketing activities in support of regional priorities and the Business Plan
- Accountable of Budgetary oversight, coordination and planning across the marketing function
- Develop and implement comprehensive marketing strategies including strategic place making to promote the West Midlands as an attractive destination for the visitor economy, inward investment, capital attraction, and business expansion.
- Accountable for achieving all marketing KPIs against targets
- Identify target audiences within the B2B and B2C sectors aligned to the WM International Strategy, conducting market research and analysis to understand their needs, preferences, and motivations.
- Collaborate with stakeholders, including local authorities, industry partners, and business organizations, to align marketing efforts and maximize the impact of campaigns.
- Ensure coherency of compelling messaging and quality of execution across all marketing channels including: events, social media, collateral, film and website content,
- Work in partnership with the Head of PR & Comms to ensure strong alignment between marketing and comms teams in support of key initiatives

2. Inward Investment:

- Drive marketing campaigns to attract domestic and international businesses to invest in the West Midlands, showcasing the region’s key strengths, infrastructure, talent pool, and growth opportunities.
- Collaborate with the inward investment team to support business development efforts with key prospects
- Work closely with the Capital attraction team to develop and execute marketing campaigns across the region to support strategic sites promotion

3. Business Tourism and Visitor Economy:

- Develop and execute marketing strategies to position the West Midlands as a premier destination for business events, conferences, exhibitions, and leisure tourism.
- Promote the region’s unique offerings, including its cultural heritage, attractions, accommodation, and transportation facilities, to attract both domestic and international visitors.
- Collaborate with key stakeholders, such as hotels, venues, and tourism organizations, to develop joint marketing campaigns and enhance the visitor experience.

4. MICE (Meetings, Incentives, Conferences, and Exhibitions):

- Lead marketing initiatives to attract and secure major conferences, exhibitions, and corporate events in the West Midlands, working closely with the MICE team.
- Develop targeted marketing campaigns to reach event planners, associations, and corporate clients, highlighting the region’s facilities, expertise, and support services.

5. Major Sports:

- Develop and implement marketing strategies to promote major sports events taking place in the West Midlands, working closely with sports organizations, event organizers, and relevant stakeholders.

6. Partners West Midlands
- Support the Head of Commercial with commercial partners events and key messaging

7. Internal marketing:

- Lead the internal marketing and organisation wide communications,such as campaigns, all staff meetings and events. Create and execute an internal plan of staff engagement.
- Review and keep up with technology providing innovative and creative solutions

Skills and attributes
- Strong strategic thinking and the ability to develop and execute comprehensive marketing plans across diverse sectors.
- Analytical with the ability to use markets trends analysis to inform strategy
- Excellent leadership skills with the ability to motivate and inspire a team.
- Highly organised with strong project management mindset
- Exceptional communication and presentation skills, with the ability to engage and influence stakeholders at all levels.
- Knowledge of the West Midlands region and its economic landscape
- Proactive leader with the ability to influence at all levels
- Focus on developing others - coaching and mentoring approach
- Creative approach and thinker
- Experience of leading large & diverse marketing teams

Knowledge and experience
- Proven experience in a senior marketing role, with a track record of success in B2B and B2C marketing.
- Experience of developing strategies and using innovative solutions
- Demonstrated expertise in digital marketing, including SEO, SEM, social media, and content marketing.
- Experience in promoting inward investment, business tourism, visitor economy, MICE, and/or major sports events is highly desirable.
- Experience in working with public sector / Government stakeholders is highly desirable

**Job Types**: Full-time, Permanent

**Salary**: £70,000.00-£75,000.00 per year

**Benefits**:

- Company events
- Company pension
- Work from home

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Birmingham, West Midlands: reliably commute or plan to reloca

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