Head of Marketing

5 months ago


Birmingham, United Kingdom Applause IT Full time

**Head of Marketing - B2B SaaS, Global Marketing**

**Circa £70,000 - Remote - Based anywhere in the UK**

Applause IT are looking to hire a Head of Marketing for a global leading asset management solutions provider, working within the aviation industry. Partnering with over 75 major airlines worldwide, they are a global player, providing market leading software and comprehensive solutions to create a digital replica of aircraft maintenance records.

The successful Head of Marketing will be responsible for supporting the companies continued growth, by planning, developing, and implementing their global marketing strategy.

**The role**:

- Formulate and implement a comprehensive global strategic marketing strategy that solidifies the company as the foremost service provider in its sector.
- Oversee relationships with external agencies and vendors.
- Develop and execute a cohesive PR and Social Media plan.
- Oversee global events programme, ensuring alignment of brand, messaging, and speakers.
- Promote the company through both digital and traditional channels, enhancing website traffic, generating interest, and increasing the quality of valuable leads for the sales team.
- Assess performance using KPI's and ROIs, providing monthly reports to the board.
- Supervise the production of marketing materials for both online and offline platforms, such as, brochures, blogs, posters, and leaflets.
- Create and manage the financial budget.
- Strong B2B marketing experience, ideally working within SaaS companies.
- Direct involvement in strategising and executing campaigns.
- Proficient in digital marketing, including good knowledge of SEO, PPC and Google tools.
- Effective copywriting and meticulous proofreading capabilities
- Good experience in budget management to maximise ROI.
- Previous engagement with agencies and external suppliers in a collaborative capacity.
- Previous experience managing and providing mentorship to a team.

This position will also entail both domestic and international travel. Hence, flexibility and readiness for this are essential.

**What's in it for you?**
- 25 days annual leave plus bank holidays.
- Fully remote working - Offering options for collaborative workspaces when required.
- The opportunity to grow the team in alignment with the marketing strategy.
- Generous health benefits, offering health cover through Vitality.
- Professional Development - Providing free access to a leading LMS portal as well as support in accessing other options to invest in your own development.
- BeFlex - Gives you the option of buying additional holiday days, boost your pension contribution, sponsorship for professional development or just some extra cash.
- Working with a collaborative company where all voices are heard.
- Great socials and events, you will be given plenty of notice of any meet ups, events or workshops planned throughout the year.

If interested, please APPLY now

**Head of Marketing - B2B SaaS, Global Marketing**

**Circa £70,000 - Remote - Based anywhere in the UK


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