South Regional Sales Manager UK

3 weeks ago

London, United Kingdom La Prairie Full time

Are you interested in working for a Swiss luxury brand known for their pioneering cellular anti-aging therapies? Then this role at La Prairie may be of interest to you. As a Regional Sales Manager covering the South of the UK, you will be responsbile in achieveing and maxmising La Prairie retail objectives. Ensuring Luxury excellence through effective recruitment, management and best in class omnichannel experience for clients with main focus on B&M. Aim to gain market share within Skincare category while being perfectly aligned with brand strategy and roadmap.

Key Missions:

Manage a full team of Beauty Managers and Advisors (from recruitment, coaching and development, to absence management, reporting, etc)

Deliver the annual retail sales targets through an effective business strategy & planning 

Implement and develop the Company strategy on all counters & nurture store relationships

Main Accountabilities:

Business Planning

Contribute to define the sales Targets (market and by store level) as well as LE updates with rationale behind the proposal

Drive retail growth on all counters by developing or reviewing business plans and event activities, share twice a year every 6 months a detailed view on the plans and share in beginning of the calendar year a FY view on the year to come, focus is B&M but must consider the omnichannel path in the business recommendation as client experience is cross-channels

To identify new opportunities and ideas to drive sales within brand parameters and tools and evaluate effectiveness 

Be the leader and owner of the performance in respective area, feed management with regular and valuable insights on the performance and corrective actions, be responsible of the quality of the weekly performance sharing by door to ensure insights and impactful corrective actions 

Evaluate with AM/BM by door stock levels of selling goods and collaterals incl. samples as well as optimize stock age levels within each store and be pro-active putting in place corrective actions or anticipate measures to ensure optimized levels in every door. Testers order monitoring.

Be fully at ease with all the systems to complete the role: retail dashboards, QlikView, Syreta, HR Essentials, etc and leverage those tools to track and improve performance by sharing insights with management and challenging pro-actively the field team

Communicate opportunities and risks to HO teams regularly and as soon as identified

Complete all administrative tasks as requested by HO by agreed deadlines including quarterly target reviews and plans, including absence update on an everyday basis in systems (HRE), always-on opening hours updates (Syreta), etc

Optimize absence management (incl. leaves and sickness), get the alert min. 1 week in advance if annual leave taken to enable agency replacement and always ensure min. 1 FTE when POS have min. 2 FTE 

Ensure 100% compliance and accuracy of all sales reporting data including IPPOS and clientelling

Following store visit, fill-in the reporting form and share a monthly view for the respective top 5 doors min. with top management

Effective recruitment and induction of consultants

 Undertake the timely recruitment and assessment of new consultants.  Identify consultant’s induction needs to ensure good customer service, selling skills and achievement of goals within first 3 months of employment. In partnership with the Retail Coaches and Education Deliver store-based inductions, ensuring all employees are store compliant with retailer’s processes. Effectively manage temporary consultants/costs + organize training for agency staff in order to deliver result out of those staff investments

Developing, motivating performance of in store teams

Define the optimum field needs and structure for the field: once a year complete review of the needs and make a recommendation based on updated sales target and profitability per door, as well as regular updates when necessary based on context evolution ; if responsibilities within a team has to be redefine, this will be RSM responsibility to highlight and recommend a new structure to the management

To effectively manage our BA’s to ensure collaboration and field work as per guidelines and brand needs (practice, behavior with colleagues and clients, respect of grooming guidelines, etc) and when necessary working in partnership with HR function

Create and motivate strong in store teams that work together to at least meet -ideally exceed KPIs targets- 

Through regular assessment of KPI’s in partnership with the Retail coach identify ongoing needs and develop our sell out service, and improve performance

Implementation of Company marketing and merchandising program

Follow up the execution of in-store marketing activity, be the guardians of the implementation as per brand guidelines and strategy

Ensuring that the merchandising guidelines are adhered to and that collateral, samples and other support is used to maximize retail effectiveness 

To uphold the company image by enforcing high standards of counter visual merchandising and consultant grooming.

Managing store relationships and communication

Undertake and record regular business meetings with retailer department/store managers, present business strategy updates including promotional programs and review consultant performance

To negotiate appropriate local opportunities for Events, additional sites, windows & Beauty Rooms as directed by HO

Additional Information: 

Reporting to: General Manager

Direct Reports and Staff: All La Prairie BM, AM & BA’s within designated doors
Travel Ratio: 4 Days per week, 1 Day office/home

Previous experience as an Area Sales Manager or Regional Sales Manager is in Beauty Brand is essential 

In return, La Prairie offers:

A competitive salary and discretionary commission scheme

33 holiday days (including bank holidays)

Generous product allocation & discount

Long Service Awards starting with 3 years’ service

A free product to try every time there is a new launch

Contributory pension scheme – 5% employer contribution

Employee referral bonuses

A range of opportunities to develop and grow personally and professionally

Access to Retail Trust including virtual GP Services and HAPI app for discounts

Annual performance reviews so you know your La Prairie career is going in the right direction

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