Marketing & Communications Manager

OVERVIEW

At DF Capital, we champion banking for ambition. As an award-winning provider of commercial finance and savings, we empower depositors and small businesses with financial solutions tailored to fuel their growth. Headquartered in Manchester, our team of over 100, serves thousands of customers across the UK, transforming savings into new opportunities for businesses to thrive.

We’re passionate about helping our customers succeed. As we expand our retail and commercial lending products, we remain committed to meeting their evolving needs and supporting their ambitions every step of the way.

OUR STORY

Founded in 2016, DF Capital was born with a focus on distribution finance - providing dealers, distributors, and manufacturers with the funding they need to stock, display, and sell products, without straining cash flow.

Since then, we’ve delivered over £3.5bn of funding across diverse sectors. From motorhomes and machinery to motorbikes and lodges, we’ve financed all shapes and sizes of commercial vehicles and automobiles (no planes or trains - yet). We listed on the Alternative Investment Market of the London Stock Exchange in 2019.

BECOMING A BANK

In 2020, we became a fully authorised bank, extending our offering with savings products for retail depositors. We’re proud of our strong customer service, consistently achieving high satisfaction scores - like our current average rating of 4.8/5 from 1,200+ reviews, which also earned us a Platinum Trusted Service Award. The deposits we receive fuel UK businesses through our commercial lending, creating a virtuous cycle of growth.

WHERE WE’RE HEADED

Our goal is simple: to be the best bank - for our customers and each other. We put customer needs first, continuously looking to improve our proposition on their feedback. We aim to help more customers in more ways while continuing to deliver exceptional service.

How do we achieve this? By hiring people who care deeply about doing the right thing, We've been recognised as ‘World Class To Work For’ by Best Companies, and we're proud of our inclusive, sustainable, and progressive workplace.

WHAT WE’RE LOOKING FOR

We are entering another exciting chapter of the DF Capital story, as we look to turbo-charge our ambitions and significantly scale the business. If you're passionate about providing great customer experiences, developing great propositions and want to be part of building a winning and positive sales culture, then we want to hear from you.

OUR CULTURE

DF Capital is a very special place to work. We have an amazing team who commit themselves each and every day to bring our ambitious growth plans to life. We’ve achieved much on our journey so far, but I believe we have our best days ahead of us.

We’ve established a unique culture that is built on a virtuous circle where engaged and empowered employees who are powered by a shared purpose deliver great outcomes for our customers, our communities, the environment and ultimately our shareholders. This is why we are rated a world class place to work and are amongst the best companies to work for in the UK.

THE ROLE

The Marketing & Communications Manager - Retail is a new role, responsible for creating, and delivering communications, engagement, and events activity that enables the business to attract and retain retail finance and retail savings customers. This role is key to supporting our consumer asset finance proposition and consumer-facing products by delivering marketing and communications activities that enhance the customer experience.

Requirements

RESPONSIBILITIES AND DUTIES:

DF Capital are passionate about providing employees with the right training and support to help them excel in their roles and future careers. We are confident that an applicant with the right attitude and drive will succeed in this role.

Other duties may be assigned outside of the following duties and responsibilities:

·        Support the Head of Marketing & Communications in the development and execution of a compelling consumer marketing strategy that covers the end-to-end customer experience cycle.

·        Develop and execute marketing and communications initiatives to build product awareness among distribution partners, intermediaries and aggregators

·        Work closely with the retail savings, consumer asset finance leadership team and the wider marketing and communications team to ensure seamless delivery of campaigns and communication programmes

·        Measure the success of campaigns and initiatives and make recommendations for improvements.

·        Develop and enhance customer onboarding processes to ensure good outcomes are achieved and customers receive an exceptional level of service

·        Work with relevant teams to improve the overall retail customer experience

·        Produce MI and reporting through regular analysis of Google Analytics, customer service reviews and other data sources

·        Provide cover and support the broader Marketing & Communications team where appropriate e.g. annual leave etc.

JOB REQUIREMENTS

At the very heart of every DF Capital employee is a shared identity and belief in what we are and what we do. It’s about how we see ourselves and what is important to us. You will live our brand values. As such you will be an approachable, empathetic problem solver, with exemplary communications skills. You will avoid the use of unnecessary jargon and display an adaptable, “can-do” attitude.

The Marketing & Communications Manager – Retail plays a critical role in fostering a positive experience for customer and driving brand loyalty. This role requires strong communication and project management skills, as well as a passion for creating great customer experiences.

Must possess required knowledge and/or qualifications so that the essential functions of the job can be performed.

·         Minimum of 3 years marketing and/or communications experience within the financial services industry. Experience of producing financial promotions is highly desirable.

·         Qualification from Chartered Institute of Marketing (CIM), Data & Marketing Association (DMA), Institute of Data & Marketing (IDM) or Digital Marketing Institute (DMI) desirable

·         Strong interpersonal skills and ability to build rapport with employees, stakeholders, and partners.

·         Excellent communication skills, both written and verbal, with the ability to tailor messaging to different audiences

·         Content creation skills – copywriting and graphic design skills required, photography and/or videography skills a bonus.

·         Experience with digital marketing tools such as CMS, email marketing and social media scheduling and measurement tools.

·         Strong project management and organisational skills

·         Knowledge of marketing and communications best practices and trends

·         Ability to analyse data and create reports to measure success, including Google Analytics (GA4).

Benefits

• Private medical insurance for you and your partner/spouse
• 10% Employer pension contribution
• 30-day annual leave entitlement plus Bank/Public Holidays
• Free Gym Membership
• Discretionary annual bonus
• Discretionary share awards
• Life Assurance
• Income Protection
• Save As You Earn company share acquisition scheme
• Tax efficient salary sacrifice scheme to obtain bicycles and electric vehicles
• 4 days of paid Volunteering leave to support our local communities
• Vibrant office location in the lively city centre of Manchester.