Marketing Communications Manager
4 weeks ago
At DF Capital Bank Limited, we're passionate about empowering our customers to achieve their financial goals. As a Marketing Communications Manager - Retail, you'll play a critical role in creating and delivering communications, engagement, and events activity that enables the business to attract and retain retail finance and retail savings customers.
This role is key to supporting our consumer asset finance proposition and consumer-facing products by delivering marketing and communications activities that enhance the customer experience. You'll work closely with the retail savings and consumer asset finance leadership team and the wider marketing and communications team to ensure seamless delivery of campaigns and communication programmes.
Responsibilities:
- Develop and execute a compelling consumer marketing strategy that covers the end-to-end customer experience cycle.
- Measure the success of campaigns and initiatives and make recommendations for improvements.
- Develop and enhance customer onboarding processes to ensure good outcomes are achieved and customers receive an exceptional level of service.
- Work with relevant teams to improve the overall retail customer experience.
- Produce MI and reporting through regular analysis of Google Analytics, customer service reviews, and other data sources.
Requirements:
- Minimum of 3 years marketing and/or communications experience within the financial services industry.
- Qualification from Chartered Institute of Marketing (CIM), Data & Marketing Association (DMA), Institute of Data & Marketing (IDM) or Digital Marketing Institute (DMI) desirable.
- Strong interpersonal skills and ability to build rapport with employees, stakeholders, and partners.
- Excellent communication skills, both written and verbal, with the ability to tailor messaging to different audiences.
- Content creation skills – copywriting and graphic design skills required; photography and/or videography skills a bonus.
- Experience with digital marketing tools such as CMS, email marketing, and social media scheduling and measurement tools.
- Strong project management and organisational skills.
- Knowledge of marketing and communications best practices and trends.
- Ability to analyse data and create reports to measure success, including Google Analytics (GA4).
What We Offer:
- Private medical insurance for you and your partner/spouse.
- 10% Employer pension contribution.
- 30-day annual leave entitlement plus Bank/Public Holidays.
- Free Gym Membership.
- Discretionary annual bonus.
- Discretionary share awards.
- Life Assurance.
- Income Protection.
- Save As You Earn company share acquisition scheme.
- Tax efficient salary sacrifice scheme to obtain bicycles and electric vehicles.
- 4 days of paid Volunteering leave to support our local communities.
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