Paid Social Content Lead

4 weeks ago

London, United Kingdom Monica Vinader Full time

Description

Job Title: Paid Social Content Lead

Location: London (Hybrid working available)

Reporting To: Senior Social Media Manager

Who we are

At Monica Vinader, we’re on a mission to prove that buying better, wearing longer and doing better don’t have to be mutually exclusive. From our commitment to making the most sustainable jewellery we can using precious materials, to the timeless style and endless versatility of our pieces, we are driven to making everyday fine jewellery accessible and affordable.

And don’t just take our word for it, we are proud to be recognised in the industry through three recent awards, proving we are leading the way in sustainable jewellery:

● Ethical Jewellery Business of the Year 2021, Retail Jeweller

● Queen's Award for Enterprise: Sustainable Development 2022

● Responsible Luxury Business of the Year 2022, Positive Luxury

● Best Sustainable Luxury Jewellery Brand 2022, Marie Claire UK

We are digital-first, customer-obsessed, female-led and inclusive, focused on creating meaningful relationships with our community, who we owe our success to. We are looking for someone special to join our team to help us make luxury something we can all enjoy everyday.

Where we need your help

We have all the makings of an iconic brand - beautiful products that are timeless and designed to last, service that exceeds our customers expectations, a passionate founder that cares deeply about doing what is right and a loyal and growing community who advocate for us. We are a global brand that is expanding our reach and impact in exciting ways.

We’re looking for a Paid Social Content Lead to help take our paid social content to the next level, focusing on developing our paid social content strategy and working closely with both the Brand and Growth teams to ensure we’re producing best-in-class, brand elevating ads to acquire new customers. Under the guidance of our Senior Social Media Manager, you will deploy best in class, social-first content to scale our paid social channels while maintaining a clear and engaging brand POV. This is a critical role with important cross-functional impact and an incredible opportunity for the right set of experience, skillset and mindset.

What you’ll do

Lead Paid Social Conception, Production & Execution:

●Develop best in class, channel native paid social ad concepts

●Manage content calendar and reporting, optimising for performance and brand elevation under the guidance of Senior Social Media manager

●Implement test and learns as well as best practices to optimise to internal KPIs for a CAC-based budget

●Ideate, brief, produce and execute channel specific content on a bi-weekly basis, jumping on industry trends and supporting key marketing moments

●Ensure content supports storytelling across key brand pillars, including sustainability, quality & craftsmanship and design

●Self shoot and edit content on a planned and adhoc basis to fulfil needs of content calendars

●Apply key learnings from content performance in weekly reporting meetings and update briefs and content shoots accordingly

●Support creative brand team on an ad-hoc basis with low-lift graphic design edits or needs

What you’ll bring

●Experience scaling paid social media platforms (Meta and Instagram) for a relevant fashion and lifestyle brand

●Content obsessed with a pulse on the zeitgeist; possess in depth knowledge of social media platforms (Instagram, TikTok, YouTube, Pinterest, Facebook, Twitter) and influencer marketing

●Experience ideating, briefing, and capturing social-first content (video and still)

●Experience working at a high-growth start-up or scale-up environment where you’ve had to be a scrappy self-starter with a focus on iteration and pragmatism

●A creative approach with a growth mindset, comfortable surfacing your own failures to drive learnings, knowing when to pivot, knowing when to persevere

●Strong aptitude for synthesising data into comprehensive strategies and creative tactics. Proven experience understanding social media data, analytics and KPIs (experience with Meta Ads Manager a plus)

●Strong written and verbal communication skills (copywriting experience an asset)

●Graphic design experience, competency using Adobe Creative Suite an asset

●An can-do attitude and an aptitude for agility and problem-solving

●A honed sense of collaboration

To be successful at Monica Vinader...

●You are a doer

●You’re a team player

●You’re humble

●You are honest, straightforward and transparent

●You want to get your hands dirty

●You solve problems

●You are resilient

●You are flexible

●You are entrepreneurial, smart, and passionate

●If you don't know something, you say so. Then go figure it out quickly

●You love working in a creative environment

●You have a sense of humour

●You are an insatiable learner

Additional Requirements

Ability to document your authorisation to work in the United Kingdom

Travel Requirements

Adhoc travel to our Norfolk office may be required

Our Aims and Values

Our mission is to be the leading accessible luxury brand, by delivering outstanding quality, design and customer service. We are:

Customer Obsessed

Our customers are at the core of everything we do.We will always deliver an outstanding and personal experience to them every time they interact with us, to ensure their ongoing support and loyalty.

Caring

We treat people with respect, as we would want to be treated. We are apolitical and assume good intentions in others. We are open and honest with each other while ensuring we take an empathetic and supportive approach.

Fast Paced

We are passionate about what we do, and we want to reach as many customers as fast as we can. We combine focus with pragmatism and flexibility so that we can move at pace in whichever direction we need to take.

Exceptional

We have a relentless desire to continually learn and improve to ensure our products and approach are exceptional. Our tenacity, high standards and attention to detail give us a competitive advantage.

Commercial

We focus hard on facts and approach things in a logical, rational and analytical way. We challenge each other to make sure we make decisions and take actions that create value for our business and our customers.

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