Regional Social Lead

4 weeks ago

London, United Kingdom Green Park Content Full time

Introduction

Greenpark's continued success is built upon the quality of the assets we deliver.

Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.

Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.

This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.

Why this Role Exists:

To produce best-in-class social media strategies that deliver outstanding results To develop and grow social media and outreach management as a service for GPC clients To work effectively within the parameters of the social media process Manage and maintain processes across social media projects in the agency

What the Role Covers:

Ownership of social media and outreach strategy for assigned GPC projects Conducting industry research and data analysis to identify the most appropriate strategic approaches to client projects Working with social media and outreach teams across Asia to ensure outputs meet client briefs Overall measuring the quality of social media service from the agency

Reporting and Communication Structure

This role reports to and advises the Acting Deputy Head of Social

Responsibilities

As leaders within our global function, we steer defined competence and play a significant role in evolution of GPC’s social media and influencer outreach offerings
Lead by owning Social Media & Outreach strategy across Asia, working cross-functionally with team members globally, to ensure synergy and social media impact for the brands at scale.

Responsible for leading strategic development and execution of social market communications and initiatives that support and build the brand within the users and its communities across Asia. Guardianship and governance of social strategy, channel architecture and best in class content across Asia. Ensuring platform knowledge, audience insights, performance data and measurement are at the heart of the social media & influencer outreach strategy. Continuously coach team members across Asia to enhance internal digital capabilities on global social media and outreach strategy through creative campaign toolkits, trainings and sharing of best practice. Ensure team is monitored on a daily basis to deliver, publish, amplify, track and optimise content accordingly. Spearhead social media and outreach innovation pilots to support business goals, with close alignment with clients’ brand marketing teams.

Serve as a direct liaison to clients and multiple stakeholders across organization as brand custodian to develop smart, integrated approaches to local and global campaigns, as well as provide educational guidance and expertise to the broad internal global social network. Demonstrate communication excellence with presentations, trainings, webinars, social strategy update calls to key stakeholders.

Briefing and managing Social Media Content toolkit production for regional Asia assets, then managing rollout across Asia markets.

Develop monthly regional social media content and outreach toolkits accordingly, then manage rollouts across Asia markets Creating KPI framework, through which cross-platform performance is continuously measured and evaluated. Leading analytics and insights by compiling key metrics report across Asia.

Performance review and personal development

Bi-Annual review by Acting Deputy Head of Social on the basis of:

Performance of social media strategies for client projects Building strong relationships with client contacts, including client feedback and satisfaction Responsiveness of clients to client’s briefs and requests Resourcefulness, independence and ability to work and deliver in a fast-paced environment under tight timelines Quality assurance and attention to detail Ability to multi-task across different projects Good relationships with other team members locally and globally Interpersonal communication skills Understanding of local social media trends and the client’s industry Being a team player Demonstrating the core values of Greenpark Team Performance Being an effective coach and manager Building strong relationships with client contacts

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