Marketing Specialist

Found in: Talent UK C2 - 1 week ago


Birmingham, United Kingdom Online Education Services Full time

Online Education Services (OES) is a leader in online education. We partner with the world’s leading universities to enhance the student experience for the digital era to meet our purpose of being the world’s most impactful enabler of education. At OES, we are passionate about student success and the future of education.  

In 2024, we are launching a strategic partnership with a transformational UK university and looking for talented, ambitious individuals to grow our team. You will be joining OES at an exciting time with significant opportunities for professional growth, creativity, and impact. 

This position is a hybrid role based in OES’ Birmingham office (2-3 days per week) with the remainder working from your home.  

Requirements

The CRM & Email Marketing Coordinator will support the Marketing and Student Recruitment Team in creating and executing segmented data-driven marketing communications to maximise engagement with prospective students. They’ll work alongside the Marketing Manager to create, manage, and optimise campaigns and be a true advocate for customer data within the team.

  • Managing email campaign strategy and having ownership of campaign planning and execution.
  • Run the day-to-day management of email delivery and execution, developing a programme of communications that deepens engagement with prospects and students.
  • Applying email marketing best practices across all areas, ensuring best-in-class campaigns.
  • Using a CPD to implement dynamic and personalised content across promotional campaigns.
  • Monitor overall KPIs on an ongoing basis and report on the performance of new initiatives, monthly KPIs and other customer marketing activity.
  • Work with the Marketing Manager to develop an effective A/B testing and optimisation plan with ownership for its execution and improving future email performance based on findings.
  • Develop and implement marketing strategies to reward and reactivate customers at different stages of the customer lifecycle.
  • Help to build a comprehensive view of our target students and improve visibility of customer behavior and targeting opportunities.
  • Maintain and manage customer data, responsible for data hygiene, standardisation, validation and de-duping activities, including GDPR requests.
  • Adapt the strategic plan in response to new opportunities and challenges throughout the calendar year.
  • Implement improvements and tailor future campaigns to keep increasing the open and click-through rates and to drive conversions.
  • Recommending and creating automated campaigns that comply with customer lifecycle and customer journey models, ensuring the content is targeted to the different needs of these customers.

Skills, Experience and Qualifications

  • Working knowledge of email and SMS delivery platforms and related products.
  • One year + of experience working in digital marketing.
  • Experience in B2C marketing.
  • Experience in building/designing mobile responsive email HTML templates.
  • Appreciation of cross-browser/email compatibility issues.
  • Strong communication and interpersonal skills.
  • Ability to work well in a cross-functional environment with multiple stakeholders.
  • Excellent data analysis, presentation, written, and verbal communication skills.
  • Ability to handle multiple projects simultaneously and meet variable deadlines.
  • Understanding of digital attribution for campaign tracking and optimisation.
  • Experience creating and managing automated workflows.
  • Experience with managing email marketing campaigns and managing contact data.
  • Excellent organisation and time management skills.

Benefits

  • Competitive salary
  • Engaging & vibrant organisational culture
  • Flexible working environment
  • OES values driven recruitment principles
  • Career-life fit – health & wellbeing focus
  • OES strategy reflects respect, honesty & diversity
  • Continuous improvement through challenging & meaningful work
  • High growth industry & strong partner/shareholder backing
  • Genuine focus on students


  • Birmingham, United Kingdom Creative Ideaz UK Ltd Full time

    As an Email Marketing Specialist, you will be responsible for developing and executing email marketing campaigns to drive engagement, retention, and conversion. You will collaborate with cross-functional teams to create compelling email content, manage subscriber lists, analySe campaign performance, and implement strategies to optimise email marketing...


  • Birmingham, United Kingdom Aptean Full time

    Overview: **Location: Birmingham** **Job overview** We’re growing across the globe and expanding our talented marketing team in the UK. We’re looking for a results-focused Lead Marketing Specialist to expand and accelerate our Food & Beverage demand generation strategy. This role is ideal for a strategic and energetic individual, highly skilled in...

  • Corporate Marketing

    1 week ago


    Birmingham, United Kingdom Building & Earth Sciences, Inc Full time

    Overview Position Summary The Corporate Marketing & Communications Specialist is a self-starter who routinely collaborates with HR, branch locations, and company leaders to provide marketing, sales, and internal & external communications., including content creation and recruiting assistance, to further the goal of the company to be the benchmark in the...

  • Marketing Campaign Specialist

    Found in: Talent UK C2 - 1 week ago


    Birmingham, United Kingdom LRQA Full time

    Role Purpose Reporting to the Global Campaign Manager, the Marketing Campaign Specialist will be responsible for: Coordinating, executing and tracking growth-driving marketing plans and campaigns, including digital and traditional marketing channels, in line global marketing and campaign plans. Continually improving marketing campaigns so that...


  • Birmingham, United Kingdom Faraday Battery Limited Full time

    **About Faraday Battery**: Faraday Battery is a forward-thinking company dedicated to revolutionizing the electric vehicle industry through innovative battery solutions. As a leader in sustainable transportation, we are committed to delivering cutting-edge technologies for electric trucks, buses, vans, and tractors. We are seeking a dynamic and versatile...

  • Global Digital Marketing Specialist

    Found in: Talent UK C2 - 1 week ago


    Birmingham, United Kingdom LRQA Full time

    Role Purpose As part of the Digital Marketing team, the Digital Marketing Specialist would support the coordination and execution of digital marketing activities across channels, using a combination of tools, to help drive growth in line with the global strategy. Key Responsibilities Manage and update digital marketing channels, as well as...


  • Birmingham, United Kingdom SHENZHEN ELEGO TECHNOLOGY CO.,LTD. Full time

    1.Develop and construct customer network, be responsible for e-cigarette sales and retail store expansion in its territory. 2. Standardize retail store’s operation in its territory, and supervise inventory management, showcase, pricing, product training, materials management, promotion and conveying policy. Improve each store’s sales...


  • Birmingham, United Kingdom Star OUTiCO Full time

    **Engagement Specialist**: **Wales/Birmingham**: Star OUTiCO is an insights-driven sales organisation that helps Pharma and Med Device companies make a stronger commercial impact and achieve better outcomes for patients, by leveraging data and digital evolution. Partnering with one of our key clients, we are recruiting for a team of Engagement Specialists to...


  • Birmingham, United Kingdom Hays Specialist Recruitment Limited Full time

    Events, Further Education, Higher Education, Outreach, Student Recruitment Student Outreach Marketing Officer (Home based) £27,929 to £30,502, full time 2 months fixed term, potential to go permanent. This role is a home-based role located in the Midlands. The University of Bradford requires an Outreach and Recruitment Officer to be based in the...


  • Birmingham, United Kingdom Zakka Multitec Full time

    **Responsibilities**: - Generate leads for all branches - Prepare all materials for exhibitions (6 per year) - Update company's websites - Update company's social media pages - Coordinate with graphic design agency when needed - Coordinate with local suppliers for printing brochures and promotional items - Coordinate with international suppliers on...

  • Head of Marketing

    1 week ago


    Birmingham, United Kingdom Crown Commercial Service Full time

    **Details**: **Reference number**: - 347964**Salary**: - £68,771 - £76,522- A Civil Service Pension with an average employer contribution of 27%**Job grade**: - Grade 6- Band 6**Contract type**: - Permanent**Type of role**: - Communications / Marketing**Working pattern**: - Flexible working, Full-time, Compressed hours**Number of jobs available**: -...

  • Head of Marketing

    16 hours ago


    Birmingham, United Kingdom Succeed Recruitment Solutions Full time

    **We’re looking for a Head of Marketing for a private equity owned group of specialist travel companies. Our client operates several brands from its Birmingham based office and the role will play a central role in shaping the direction of marketingand success of thebusiness.** **Role of Head of Marketing**: - Work across the business and take...


  • Birmingham, United Kingdom Simpson Recruitment Services Full time

    Our market-leading client is a well-established specialist medical devices company with several sites across the UK and Europe.They are currently seeking an experienced Maternity Sales Specialist to join their team ahead of the exciting product launch of a new to market vaginal retractor used within perineal suturing and maternity.In this newly created home...


  • Birmingham, United Kingdom BMS Performance Ltd Full time

    £40000.00 - £50000.00 per annum + bonus, flex working, pension Birmingham, West Midlands Industry: Marketing Date added: 04/05/2023 Product / Marketing Analyst - Life Sciences - ** Remote working (with travel to Wolverhampton office)**: - **Global leader, family run**: - ** Newly created position**: - ** International role** The role of Product /...


  • Birmingham, United Kingdom Sysmax Full time

    An experienced Product Marketing Leader with at least 3 years of experience is needed to join our team at Sysmax to work on a remote (work from home) basis with visits to our Guildford, London, Aberdeen or client premises. Some international travel may berequired from time to time. In this role, you will be responsible for driving the go-to-market strategy...


  • Birmingham, United Kingdom HBD Partners Full time

    Digital Marketing Executive UK Hotel Group. This innovative, contemporary branded hotel group is rapidly expanding with new sites opening across the UK and Europe. With central offices in Birmingham, the group is looking for a progressive, entrepreneurial Digital Marketing and Social Media specialist to join the team to help transform the hotel groups...

  • Sales/marketing manager

    Found in: Jooble UK C2 - 2 weeks ago


    Birmingham, United Kingdom HBD Partners Full time

    Digital Marketing Executive UK Hotel Group. This innovative, contemporary branded hotel group is rapidly expanding with new sites opening across the UK and Europe. With central offices in Birmingham, the group is looking for a progressive, entrepreneurial Digital Marketing and Social Media specialist to join the team to help transform the hotel groups...


  • Birmingham, United Kingdom Ideal Personnel & Recruitment Solutions Limited Full time

    Our client is market leader in automation technology and has a permanent, full-time vacancy for a Scientific Product Specialist. You will be a key member of their respected and successful team of product specialists. The role is home based, but with a customer-facing field bias that’s designed to increase market share. You will seek out, support and...

  • Scientific Product Specialist

    Found in: Whatjobs ES C2 - 6 days ago


    Birmingham, United Kingdom Ideal Personnel & Recruitment Solutions Limited Full time

    Our client is market leader in automation technology and has a permanent, full-time vacancy for a Scientific Product Specialist. You will be a key member of their respected and successful team of product specialists. The role is home based, but with a customer-facing field bias that’s designed to increase market share.You will seek out, support and develop...


  • Birmingham, United Kingdom JSL Solutions Ltd Full time

    Are you ready to turbocharge your career in the digital realm of automotive aftermarket sales? Got a knack for selling cutting-edge digital solutions? Eager to lead the sales charge for innovative digital services in a booming market? Our client, a truly global automotive technology leader, is looking for a Digital Sales Specialist to significantly boost...