Product Marketing Lead

3 weeks ago

Birmingham, United Kingdom Sysmax Full time

An experienced Product Marketing Leader with at least 3 years of experience is needed to join our team at Sysmax to work on a remote (work from home) basis with visits to our Guildford, London, Aberdeen or client premises. Some international travel may berequired from time to time.

In this role, you will be responsible for driving the go-to-market strategy for our SaaS products.

You will work closely with the team within the business to define marketing strategy and capture market intelligence and customer feedback.

You will have a deep understanding of the target market and be able to develop and execute effective marketing campaigns to drive growth.

International experience, particularly USA focused, is beneficial as is multi-sector experience.

**About Us**
We are a team of highly experienced practitioners and process specialists who have worked hand-in-glove with some of the world's most influential businesses. Sysmax enables businesses to understand the reality of their day-to-day compliance with core processes.
We help them to test and ensure the skills and ability and understanding of their workforce, and to offer stakeholders assurance around compliance with best practices and sector-recognised standards. We do that with a clarity that drives continuous improvementacross the client’s business

**Key Responsibilities**:

- Develop and implement the go-to-market strategy for our SaaS product
- Conduct market research to understand customer needs and pain points
- Collaborate with cross-functional teams to develop product positioning and messaging
- Create marketing materials such as case studies, product demos, and sales collateral
- Perform key discovery calls, product demos and client guidance
- Lead product launches and other marketing campaigns
- Analyse and report on marketing metrics to measure the effectiveness of campaigns

**Required Experience**:

- 3+ years of product marketing experience, with a focus on SaaS products
- Proven track record of driving product adoption and growth
- Excellent communication and presentation skills
- Strong analytical and problem-solving skills
- Ability to work independently and as part of a team

**Requirements**:
Sounds interesting? Please click **APPLY** to send your CV for immediate consideration.

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