Area Marketing Manager EMEA, Rapid Diagnostics

3 weeks ago

Maidenhead, United Kingdom Abbott Full time

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 130 years of innovation, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 103.000 of us are working to help people live not just longer, but better, in the more than 160 countries we serve.

Working at Abbott

At Abbott, you can do work that matters and help people to live a healthier and full life, grow your career, and learn, be your true self. You will have access to: 

Career development with an international company where you can grow the career you dream of. An attractive benefits package. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.  A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.  A challenging position in a fast-growing crisis independent industry. To become part of a dynamic, highly educated, highly skilled, and motivated team. Flat hierarchies, open appreciative mentality, and efficient, constructive lines of communication. Multi-national environment, where we foster the development of our talents within the enterprise.

MAKING A DIFFERENCE IN GLOBAL HEALTHCARE

We are the world leader in Rapid Diagnostics at the point of care. Working with us, you'll tackle a wide array of problems including some of the world's greatest healthcare challenges, while experiencing a myriad of cultures, geographies, and technologies.

Primary Objective of Position

In this role you will manage the therapeutic area portfolio strategy for Abbott´s Rapid Diagnostics business unit across the EMEA region.

You will report directly into EMEA Therapeutic Area and Connectivity Lead Infectious Disease.

What You will do

Develop and adapt therapeutic area strategy and positioning, build brand plansand assure the successful roll-out and local strategy alignment. Convey and representportfolio strategies and tactics, and optimize portfolio mix for EMEA region and on local level.Close collaboration with Regional Marketing Managers to transform portfolio strategy to commercial success. Actively improve therapeutic area product´s reasons to believe and integrate these into positioning and tools.Work in project and transversal mode with the sales, medical & scientific affairs, market access, customer service, finance, logistics and Global & European marketing teams. Work with internal and external agencies as well as internal Marketing Communication Managers to transform therapeutic area value proposition into customer focused messaging tools. Develop, adapt and tailor marketing communication assets and narrative as foundation for sales and marketing campaigns. Build product business cases, considering full P&L metrics, for markets and segments to identify best product fit and return of investment. Partner with global and regional Training teams, co-develop training content, track training success and sales skill levels, i.e.monitor training needs. Closely collaborate with regional commercial leadership to plan and execute commercial effectiveness. Act as an interface between global, regional and local Marketing, MSCO, Market Access as well as Commercial teams. Support the Launch Excellence Manager in drivingEMEA product launches as part of cross-functional teams across the EMEA region. Consult Marketing Lead and Marketing Managers in creatingEMEA and regionalcommercial and brand plans. Continuously monitor the market and competition, conduct market analysesand transform into strategies and tactics to improve the therapeutic area portfolio positioning and grow the business. Externally, manage 3rd party vendors to partner with to complete our platform solutions and to build business/marketing relationships. Act as subject matter expert to develop pricing strategies. Customer Centricity: gain and use deep understanding of perceived therapeutic area portfolio values, clinical pathways and funding streams.

Qualifications

BA/BS in Marketing, Business, and/or Biological Science or related fieldrequired, higher degree strongly preferred. At least 7+ years industry experience with ideally 3+ years of experience in in vitro diagnostics marketing functions, ideally familiar with Point-of-Care testing. Familiarity with Infectious Diseases and diagnostic landscape. Proven ability of delivering goals in a fast-paced, matrixed organization. Proficiency in English is mandatory; additional language will be considered a strong asset. Excellent interpersonal-, negotiation- and influencing skills. Problem solving attitude; creative, flexible, change embracing. Proven ability to effectively communicate & collaborate with all key stakeholders at higher and lower reporting levels. Positive mindset and collaborative attitude to bring down barriers for goals Ability to travel up to 0% of the time (nationally and internationally)

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