Head of Product Marketing

Found in: Talent UK C2 - 2 weeks ago

London, United Kingdom Featurespace Full time

The Opportunity

As our  Head of Product Marketing , you’ll play a pivotal role in driving market awareness and demand for our innovative solutions, working within a dynamic team and shaping the future of our brand. You will be responsible for helping to position Featurespace’s suite of products as the most wanted and respected anti-fraud and financial crime solutions globally.

This is an exciting opportunity to contribute to Featurespace’s success by developing and executing comprehensive go-to-market strategies to grow high quality leads.

This is a hybrid role based in our  Cambridge or London office, so you will ideally be comfortable coming into the office once or twice a week. If you’re interested in the role but require more flexibility, please speak to us

Day to Day

Implement a high impact product marketing strategy in collaboration with our commercial, product, engineering and delivery teams Plan and lead product marketing campaigns, product launches and content strategies with detailed scheduling, task allocation, resource requirements and budgeting Ensure that our messaging is cohesive and compelling across solutions by working collaboratively with commercial and product teams Support the wider marketing team to deliver an effective, commercially aligned, full funnel strategy with clear systems and processes for tracking awareness, consideration, buy, and advocacy Collaborate with business teams to uncover competitor intelligence, analyst and market insights that inform product marketing campaigns including customer segmentation, product value propositions, targeting personas, messaging, tracking, and reporting Hold regular meetings with the product and sales teams to forecast activity, jump on short term opportunities and unblock challenges to success Write, direct and develop market leading content to support product marketing activity Evangelise to all colleagues – especially customer facing teams – to our product capabilities to create a wider sphere of knowledge and influence across the business Support and advise on optimising Featurespace’s digital engagement strategy Identify and advise on Featurespace’s participation at industry events, conferences and trade shows ensuring maximum ROI and engagement with all relevant audiences

About you

Must haves:

Deep understanding of the fundamentals of product marketing and how to communicate complex technologies effectively Proven track record holding senior marketing roles and creating impactful campaigns Extensive leadership, communication and decision making Experience in digital and print marketing, content and social media marketing Proven ability to set clear marketing objectives, track ROI and manage budgets

Great to haves:

Previous consultancy experience Relevant academic qualification at degree or masters level Established sector network and media, influencer contact list Expertise in managing Salesforce and Pardot and the relationship with commercial teams

Equal Opportunities

Here at Featurespace we are committed to being a place of equality, inclusion and respect to provide a safe environment for you to bring your authentic self to work. We know that we gain as much strength from our differences as we do our similarities. We value diversity and are dedicated to listening and learning from each other to build and maintain a positive and productive culture. We appreciate this will be an ever-evolving focus for the business to ensure everyone feels supported and has a sense of belonging.

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