Go To Market Manager B2B

2 months ago

London, United Kingdom Currys Full time
Go To Market Manager B2B

London - Hybrid Working
Permanent
Full-time
Grade 4

 

Our passion at Currys is helping everyone enjoy the latest tech. We’re proud of the service levels we provide for our customers – online, in-store or in their homes. And it’s all down to our people, 30,000+ capable and committed colleagues, learning together, growing together, making us amazing and celebrating the wins.

 

The Go to Market Manager is part of the B2B Customer team, reporting in to the Senior GTM manager, supported by one assistant GTM manager. The role is responsible for defining measurable and targeted plans to promote categories and products, supported by supplier funding and joint business objectives.

 

The Go to Market Manager will work closely with the marketing and commercial teams to identify opportunities to acquire new customers (and drive repeat spend with existing customers) by developing campaigns that span our full range of categories, targeted at specific small and medium business segments. They will align with the commercial team on our strategic supplier priorities, and develop joint annual campaign plans that fit with our overall promotional calendar, and maximise the funding and effectiveness of the assets in our own channels and in other marketing channels. They will consider new and innovative ways of landing product and supplier propositions with our customers.  

 

Key Responsibilities:

  • All category specific campaign plans and executions across B2B, aligned to our overall marketing strategy and plan. 
  • Development of a prioritised category and product messaging roadmap, supported by strategic relationships with key suppliers. 
  • Managing strong relationships with supplier marketing teams, helping maximise investment in Currys Business, and land joint messages and campaigns effectively.  
  • Driving new technology opportunities with targeted B2B customer groups, showing thought leadership (supported by the Senior GTM manager) in opportunities to leverage new growth. 
  • Being on top of the latest tech trends (for example AI, new operating systems, new computing technology), and helping our colleagues demystify tech language for B2B customers, driving an uptick in demand. 
  • Ensuring we work with supplier to improve the presence of B2B messaging in branded spaces outside of B2B Hubs, driving an increase in either direct sales, or referrals to our expert sales team. 
  • Maximising incremental trading account funding for B2B through strategic supplier joint plans. 
  • Managing and developing one assistant GTM manager, using smaller campaigns and burgeoning supplier partnerships to help improve their experience.


Key Skills/Experience/Qualifications:

  • Buying or marketing experience, either as an assistant buyer/ marketeer in a sizeable category, or a category buyer / marketeer 
  • Degree educated is desirable 

 

We know our people are the magic ingredient in our success. That’s why we reward you with benefits that go deeper than just the day-to-day. Benefits that work for you, your lifestyle and your career. They include Company Pension Scheme, Discretionary/Performance based bonus, Private Health Insurance and Colleague Discounts.

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