Go To Market Manager B2B

2 months ago

London, Greater London, United Kingdom Currys plc Full time

Job Summary:

The Go To Market Manager is a key role within the B2B Customer team at Currys plc, responsible for developing and executing targeted plans to promote categories and products to small and medium-sized businesses.

Key Responsibilities:

  • Develop and execute category-specific campaign plans across B2B, aligned with the company's overall marketing strategy and plan.
  • Develop a prioritized category and product messaging roadmap, supported by strategic relationships with key suppliers.
  • Manage strong relationships with supplier marketing teams to maximize investment in Currys Business and effectively land joint messages and campaigns.
  • Drive new technology opportunities with targeted B2B customer groups, showcasing thought leadership in leveraging new growth opportunities.
  • Stay up-to-date with the latest tech trends and help colleagues demystify tech language for B2B customers, driving an increase in demand.
  • Ensure effective B2B messaging in branded spaces outside of B2B Hubs, driving an increase in direct sales or referrals to the expert sales team.
  • Maximize incremental trading account funding for B2B through strategic supplier joint plans.
  • Manage and develop one assistant GTM manager, using smaller campaigns and burgeoning supplier partnerships to enhance their experience.

Requirements:

  • Buying or marketing experience, either as an assistant buyer/marketeter in a sizeable category or a category buyer/marketeter.
  • Degree educated is desirable.

What We Offer:

At Currys plc, we value our people and offer a range of benefits that support their lifestyle and career goals, including a Company Pension Scheme, Discretionary/Performance-based bonus, Private Health Insurance, and Colleague Discounts.

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