LIONS - Marketing Lead - Learning

Found in: Talent UK C2 - 2 weeks ago

London, United Kingdom Ascential Group Ltd Full time

We're looking for a Marketing Lead - Learning to join our team in London as part of our Marketing function.

Your team: You will be working as part of the broader LIONS Marketing team, and operating at a Divisional level across LIONS, WARC and Contagious, it requires developing a vision for Learning marketing, ownership of all related programmes, as well as directly contributing towards the future direction of the products.

Your Role: You will play a crucial role in the delivery and success of an extended digital learning portfolio, driving sustainable acquisition, engagement and maturity programmes. You’ll approach each task and project with innovation, drive and attention to detail. You will be someone who is ready to leap in and drive progress, keeping momentum going across multiple projects at the same time.

You will join a team of change makers. The Marketing team’s purpose is to champion change to create the most powerful global creative community and drive growth for the brand.

Key Responsibilities

You’ll communicate with partners, customers and internal stakeholders regularly to ensure the marketing strategy continues to answer clear customer needs. Ensuring a consistent feedback loop with the overall market that feeds into marketing activity. Achieve lead generation objectives through effective delivery of marketing objectives across new course launches, customer advocacy and evergreen acquisition. Work closely with Creative, Press and Digital Marketing teams, writing detailed creative briefs that enable the delivery of world-class marketing activity, with efficient lead time and consideration to campaign and overall business objectives. Deliver key campaign assets, including emails, to a timely manner, ensuring that approval deadlines are met. You’ll report regularly on campaign activity to all levels of stakeholders across the business and external partnering bodies. Work with our Project Ops Manager to ensure all marketing is briefed in ahead of time with our planning tool, Monday.com and own the comms calendars for all Learning products. You will have the opportunity to learn how to develop and deliver an insight-led marketing strategy, embracing opportunities for continued professional development and training. Brief in reporting dashboards across key metrics and deliver a weekly report to your line manager, stakeholders and external partners. Work closely with the customer service and commercial teams, sharing toolkits, key messaging, best practice, insights and marketing initiatives. You are an advocate and ally for diversity, equity and inclusion.

Your Experience

Strong marketing experience; ideally working on or close to a learning product or similar within the creative industry Experience of developing and delivering multi-channel marketing campaigns to a high level of execution. Experience with CRM (Salesforce), Marketing Automation (Marketo) and Project Management (Monday.com) tools Good knowledge and a keen interest in the creative communications industry is key, knowledge of digital marketing is beneficial. You excel in stakeholder management, you’re an expert communicator and you’re comfortable setting clear channels of communication and managing expectations across multiple teams, departments, brands and partners. Confidence as a presenter, both in person and virtually is advantageous Willing to learn or experienced in briefing internal creative teams or agency partners Comfort with ambiguity and working in a fast-paced environment; experience in a start-up environment is ideal A keen interest in reporting on marketing campaigns and working with data and market knowledge to contribute to insight-led decision-making
 

If you don't meet every single requirement, we'd still encourage you to apply. At LIONS , we are committed to creating a diverse, inclusive and authentic workplace, so if you are excited about this role we would still like you to apply.

Who are we?

The LIONS brand is probably most synonymous with Cannes Lions, The International Festival of Creativity, the definitive meeting place for the global creative communications and advertising community. It’s five days of inspiration, aspiration, unlimited magic and potential. The Festival has been championing creative excellence since 1954 with the goal of providing a global destination and the definitive benchmark for creativity that drives progress.

LIONS is going through an exciting time as it’s recently repositioned as The Home of Creativity, supporting those in the business of creativity at every step of their journeys with an extended portfolio of new advisory, learning and intelligence services. Our purpose is to drive progress through creativity for an incredibly diverse and talented global creative community.

You will join a team of change makers. The team’s purpose is to champion change to create the most powerful global creative community and drive growth for the brand.

LIONS is part of Ascential plc . Ascential takes the world’s leading brands to the heart of what’s next for their industries. We do this through our events, intelligence products and advisory services. Our 700 people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors. Ascential plc is listed on London Stock Exchange.

Why Choose Us?

We strive for the highest standards in everything we do. But that’s not just for our customers. We want working for Ascential to be the best career move you’ve ever made.

Ascential is a people-powered company, and we’re committed to supporting each and every one of them. We publish an annual Diversity, Equity and Inclusion Report that sets out our goals, commitments and progress so far. We invest in Employee Groups, empowering them to run educational events, support charities that they’re passionate about, and share experiences with colleagues. These groups include Able to Thrive, Ascential Pride, Black in Business and Empower Women's Network. And our inclusive recruitment practices and early talent programmes help us to bring curious, passionate people from every walk of life into our team.

We’re committed to ensuring that the impact of our business on our environment - and the communities we operate in - is a positive one. That means making sure that each event we run is the most sustainable it’s ever been. We also default all of our pension plans to ESG options, so that our people’s savings are invested in ways that help rather than hinder our planet.

Helping people to connect and drive progress isn’t a business-only goal. We know that the world is a better place when we all lead with heart, supporting charitable causes that make a difference. We provide opportunities to give back through Volunteer Days, our Employee Groups and our charity partner, The Prince’s Trust.

We value output, not hours. Most of our roles ask for 1-2 days a week in your nearest office. But if that’s not possible for you, let’s talk. Flexible work conversations are actively encouraged here, and always will be.

Only you know what’s most important to you. That’s why we offer benefits packages that you can tailor to your needs. These include:

25 days of holiday per year - with an option to buy/ sell upto 5 days Pension, Life Assurance and Income Protection Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme Employee assistance programme, season ticket loans and cycle to work scheme Volunteering opportunities and charitable giving options Great learning and development opportunities.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.

If we inspire you, why not join and inspire us? Find out

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