Marketing Lead

3 weeks ago

London, United Kingdom Hive Learning Full time

Are you curious, excited by experimentation and always looking for a better way of doing things?
- Do you want to keep learning and developing whilst getting hands-on, entrepreneurial, business building experience?
- Do you want to have the opportunity to lead Hive Learning, a BC EdTech venture, through its next phase of rapid growth?

If so, we would love to hear from you

**ABOUT US AND OUR INVESTORS**

Hive Learning is an innovative fast growing enterprise SAAS Skills academy platform providing solutions for the HR Tech sector. We specialise in delivering cutting-edge learning solutions that disrupt the current L&D market for large corporate organisations globally. Our customers include; Barclays, NHS, Virgin Money, National Grid and Boots.

Our investors Blenheim Chalcot are one of the leading venture builders in the world. Headquartered in London from their flagship White City Scale Space campus, we have been building exciting and disruptive businesses for over 20 years. Blenheim Chalcot is responsible for building some of the most innovative companies in the UK and increasingly around the world - with significant operations in India and the US, as well as emerging operations in Europe and Southeast Asia.

**IMPACT BEYOND PROFIT**

15% of Blenheim Chalcot's partnerships and ventures are charities. These include the British Asian Trust, BabyZone and Onside Youth Zones. In the same way that we support our ventures, our Partners and VBS provide direct hands-on support to these charities by being active board members and offering expert advice.

**THE ROLE**

**Key responsibilities**

The Marketing Lead a vital role within Hive Learning. The role will report into the CEO and be a key part of the team that leads Hive through this next phase of rapid growth.

The successful Marketing Lead will lead our small but mighty marketing team to drive the strategy and execution of marketing activity across both our acquisition and expansion funnels. This is a hands-on role, so you should expect to spend around 70% of your time setting strategy and coaching the team, and 30% of your time leading proposition work and executing the more challenging parts of our marketing strategy.

**Specific duties**

The Marketing Lead is a hands and collaborative role working across many teams and customer groups.

The main goals of the role will include:

- Setting and iterating on the marketing strategy for Hive Learning to ensure consistent revenue growth across our acquisition and expansion funnels, aligning your strategy to the business objectives and the needs of the wider commercial team.
- Leading the Hive Learning marketing team to ensure consistent high performance and a high standard of execution, while nurturing the talent of those in the function.

Key responsibilities will include but not be limited to the below.
- Continuously iterating our marketing strategy - You'll work with the team to continue to develop a high-performing growth engine, iterating on tactics that we know work well as well as implementing creative new ideas across the funnel and evolving your strategy as new learnings arise.
- Focusing your team on impact - You'll maintain rigorous budget management processes and regularly assess the impact of the bets you've made on where to place money and energy, using that insight to adapt your strategy as you go and keep all key stakeholders informed on what is and isn't working.
- Own end-to-end delivery of marketing - You'll be responsible for every part of our marketing operation, including channel partners, sales enablement, product marketing, operations, content marketing, and event marketing on both sides of the funnel.
- Measuring and reporting on the impact of marketing activity - You'll oversee all marketing operations, helping to build a broad picture of your team's effectiveness beyond MQLs and into revenue.
- Setting direction and managing performance - You'll take on the leadership of our marketing team, setting Objectives and KPIs for your team, ensuring they consistently execute all marketing activities to a high standard, and nurturing talent to help them be the best they can be
- Partnering with the CEO to own our strategic narrative and proposition - You'll shape our proposition, own our messaging, and make recommendations on what we sell, to who, and how.
- Being the voice of the market and the customer - You'll align your understanding of the value we create for our customers and the challenges they face with the needs and direction of the broader talent and development market, and feed that back into our messaging, as well as playing that insight back to all senior stakeholders.
- Being a partner to sales - You'll partner with other commercial leaders across the business to ensure that the marketing team are tackling business-critical challenges, getting inputs and buy-in from your team and other stakeholders to create a well-rounded strategy.
- Own our relationship with analysts and the m

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