Bank B5 Communications Officer
2 weeks ago
Job summary
To take responsibility to engage the trust's internal and external audiences through the use of writing copy for news articles, use of digital channels, creating accurate, appealing; timely and consistent copy and digital media. This role will use a high level of creativity as well as the ability to use data driven insights to help us expand our digital footprint and drive more value through online content.
The role is part of the trust's communications and engagement team. The role will also play a key part in creating digital content for the Trust social media channels, utilising video, photography, podcasts and social media skills.
Working Times: Full time Monday to Friday 8am-4pm or 9am-5pm, onsite minimum 3 days
Main duties of the job
Be responsible to sourcing and writing news articles for internal and external audiences
Manage the Trust podcast production
Enhance own performance through continuously developing own knowledge, skills and behaviours to meet the current and future requirements of the job and respond to the learning needs of the trust.
Maintain the Trust training courses and contribute to own personal development by participating in annual appraisal with line manager, developing a PDP, and actively participating in agreed learning activities and evaluating effectiveness of learning in relation to role.
Experience with internal and external communications through the use of writing copy for news articles, use of digital channels, creating accurate, appealing; timely and consistent copy and digital media.
About us
Our organisation
The Hillingdon Hospitals NHS Foundation Trust is the only acute hospital in the London Borough of Hillingdon and offers a wide range of services including accident and emergency, inpatient care, day surgery, outpatient clinics and maternity services. The Trust's services at Mount Vernon Hospital include routine day surgery, delivered at a modern treatment centre, a minor injuries unit and outpatient clinics.
The safety and well-being of our patients and of our staff is paramount and we are making urgent improvements to address this - particularly in infection prevention and control. We are making progress and going forward by working in partnership with local GPs, charities, community services, academic partners, our local authority, neighbouring hospitals and the wider North West London Integrated care system, and ensuring that we listen and work in partnership with our local population. We are absolutely focused on ensuring that our hospitals provide high quality, safe and compassionate care, while drive forward the building of the new Hillingdon Hospital.
We have over 3,500 members of staff that are proud to care for nearly half a million people, with a vision to be an outstanding provider of healthcare through leading health and academic partnerships, transforming services, to provide the best care where needed.
Job description
Job responsibilities
Create news and media for the Trust social media channels, including managing the Trust podcasts
Copy writing for print, web, and email marketing, sourcing Trust news stories
Build relationships with local media, colleagues in Communications across the ICS and other key stakeholders
Person Specification
Qualifications
Essential
Formal professional qualification in a relevant subject
Experience
Essential
Planning and running social media campaigns Writing for the web, considering usability and accessibility Experience sourcing and writing news, increasing audience engagement Create media, photography and video content for a variety of social media channels Creating email marketing campaigns
Desirable
Working in digital communications in the NHS Managing media enquiries in a communications team Building relationships with colleagues, local media, and other NHS bodies Implementing nationally approved campaigns
Skills, knowledge and abilities
Essential
An understanding of web technologies Aptitude for design and creating media for various audiences Measuring digital communications engagement Strong written and verbal communication skills
Desirable
Training users in web-based systems
Personal qualities
Essential
Strong written and verbal communications skills Drive to develop performance and outcomes through training and learning Be organised and methodical in monitoring and planning project work Regularly review own practices and improve skills in accordance with current practice Be passionate about technologies and keeping up with latest developments
Desirable
Ability to innovate and push boundaries of project scope-
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