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Creative Strategist

3 months ago


London, United Kingdom Time Out Full time

Title: Creative Strategist

Location: London

Department: Creative Solutions

Reporting to: Head of Creative Strategy & Live

Role overview

Time Out is a celebration of the city and one of the world’s most recognisable media brands. We exist to capture the rich and emergent culture within our cities and help millions of curious and diverse people make the most of them. Our passion for this has expanded globally over five decades to cover cities, multiple media outlets and most recently, physical spaces with eight Time Out Markets open and a pipeline of another eight. All of our products – from our social feeds to our events – are curated by expert critics who provide our audience with the world's most trusted city guide. We’re incredibly proud of Time Out, and each of us lives and breathes the culture that we champion as a brand.

Time Out is experiencing a period of sustained growth. Central to this growth is Creative Solutions: a department which is responsible for the creation and delivery of all of Time Out’s commercial content and partnerships activity. We are searching for someone to take on a key role in the Creative Solutions team, a role which reaches every area of our business – from web to social and live events.

The role of Creative Strategist is about authentically telling brand stories across our many platforms. The role’s primary responsibility is to drive incremental revenue via West End agencies and clients directly, working with the wider commercial team. This role sits at the heart of Time Out; it is diverse and rewarding, and involves leading ideation sessions, pitching large-scale content proposals and working proactively with our editorial team on content solutions. It’s a real opportunity to shape a new and exciting phase of one of the world’s most respected media brands.

Responsibilities

Work with the wider Solutions and Sales teams to produce industry-leading, multi-platform content ideas both proactively and in response to briefs.

Designing creative partnership campaigns to run across Time Out’s assets.

Construct presentations and thought leadership pieces based on Time Out’s core values.

Work closely with the other members of the team to identify sponsorship opportunities and create sales collateral, with an emphasis on creativity and innovation.

Work closely with other internal departments including but not exclusively Sales, Project Management, Branded Content, Editorial, e-Commerce and Markets to ensure integrated and authentic solutions are offered.

Oversee the deliverables for booked campaigns, working with the team in order to meet challenging deadlines.

Cover and back-up on pitches for other Creative Strategists when required.

Be present at Time Out brand events in support of live commercial campaigns.

Build strong interdepartmental relationships throughout Time Out.

Share market/client information internally to help the development of future business.


Skills:

A minimum of 5 years’ experience in content partnerships within media owner or media agency

A very strong team player and naturally collaborative mindset

Ability to construct, pitch and close complex cross platform campaigns

Great presentation skills

Comfortable brainstorming and sharing ideas

Able to construct stories using audience insight and wider research for the purposes of pitching and talking about ideas

Proficient in Excel and Google Slides

Ability to manage other people and projects

Able to establish and maintain influential relationships, especially within media agencies

Is confident enough to deal with people of all levels, from Account Executive to MD

Demonstrates a good understanding of client’s business needs

Has accurate attention to detail and has a good understanding of costs and profit margins

Has the ability to pitch discussions at the right level

Enthusiastic with a positive outlook

Has strong numeric skills

Able to work with facts and figures

Knowledge :

Experience in working with contacts with partnership and planning teams in West End agencies

Knowledge of and enthusiasm for culture and entertainment

Demonstrates good consumer understanding and insights

Good understanding of digital, video & social platforms

What we look for in a candidate

Time Out is a company filled with individuals as diverse as the cities we are in and cover. At the same time there are common characteristics and values we all share. To join our team, you’ll want to…

Be commercially astute

Either have experience at or want to dive headfirst into a fast-paced transformative company in pursuit of excellence

Think globally

Have excellent communication and relationship building skills

Have a high sense of ownership, urgency and drive

Be a team player