Creative Strategist

2 weeks ago

London, United Kingdom Merlin Magic Making Full time

**Creative Strategist / Strategic Planner**

**London**

We’re a place that makes magic. Magic that gives millions of people fun, thrills and memorable experiences. We’re the thinkers, dreamers, doers and achievers whose job it is to create and deliver world-class new attractions, hotels and major investment projects, as well as manage the extensive real estate assets of one of the most exciting companies in the world. Welcome to Merlin Magic Making (MMM), the creative heart of Merlin Entertainments.
Are you ready to embark on an exciting journey where you can unleash your creativity and strategic thinking? We are seeking a talented and dynamic Creative Strategist / Creative Planner to join our team at Merlin Magic Making.

**About the Role...**

***We're seeking a highly talented Creative Strategist/Planner to help us create unforgettable experiences at our Merlin Brand attractions which include theme parks around the world like Alton Towers and Legoland as well as Midway attractions like Madam Tussauds, The London Eye and The Dungeons. Together with our creative team, you'll be responsible for defining the proposition behind some of our top attractions and using data, research and cultural analysis to help develop territories for our creative thinking and storytelling. The end result? Spectacular attractions that leave visitors in awe.

**About the role...**
- Brief Interpretation: work closely with our brand teams to understand the business strategy and translate that into a clear creative brief.
- Research and Data Analysis: perform research and interpret available data, turning disparate information into usable insights for the creative team.
- Cultural Analysis: Understand the cultural context and market trends that impact and inform creative thinking
- Customer Focused: Be the voice of the customer, ensuring a sympathetic guest-focused approach
- Storytelling: Ensure that our creative always has great storytelling at its heart
- Inspiration: Drive creativity and lateral thinking. Be the go-to person for inspiration. Nurture fresh thinking.
- Leadership: Guide, challenge and steer creative development to produce experiences and attractions which are on brief
- Presentation: Present the creative strategy across the business to gain buy-in with key stakeholders
- KPIs: Ensure realistic KPI's are included in briefs and reviewed post-project

**About You...**
- Experienced working as a creative strategist, ideally within a creative agency.
- Customer-focussed, with the ability to translate customer requirements into inspiring briefings.
- A creative and strategic thinker with the ability to take a complex concept and present it in a clear, logical
- manner
- A brand champion, with a good understanding of how brand values can be translated into creative concepts.
- Ability to lead creative briefings and ideation sessions, pushing the team to deliver exceptional creative output.
- High-level creative and strategic problem solver who inspires confidence across various stakeholder groups
- Excellent communication and presentation skills. Savvy with words, images, graphs and charts to create a polished presentation with a compelling storytelling flow that hooks listeners and brings the strategy to life.
- A collaborative approach, with the ability to work at a fast pace on multiple competing projects.
- Experience in travel, tourism or the entertainment industry across the US would be a distinct advance.
- By joining our team, you'll have the opportunity to work on ground-breaking projects that captivate and inspire millions of people around the world. Are you ready to join us and help create unforgettable experiences? Join the Merlin Magic Makers.

***The Benefits**

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects - ideal if you’re already fantastic and can quickly become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 25 days’ holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.

**Everyone Matters at Merlin.**

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters

Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

**Returning to work**

LI-ML2

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