Creative Strategist

3 months ago

London, United Kingdom ITV Jobs Full time

**Creative Strategist (Campaigns & Conversion)**

**Marketing**

**6 months Fixed Term Contract (may be extended) | Full Time**

**Office location: White City, London | 2 days a week in the office**

Hiring range: £45,000 - £50,000

**Your work matters to millions.**

Shaping culture is in the DNA of ITV. So, it’s not surprising that you’ll find us in every home in the UK, our productions are famous all over the world and we’re at the forefront of the digital streaming revolution.

When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people.

Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.

**Your impact sends ripples.**

**The team**

ITV Creative is the in-house agency servicing ITV to promote its own content. We deliver 1,000s of campaigns every year spanning multiple media touchpoints, including CRM, performance marketing and social.

It’s a year of transformation for ITV with the launch of ITVX - no longer are we just a broadcaster, but a streaming platform to rival the likes of Netflix, Amazon and BBC iPlayer. In order to deliver against our ambitions for ITVX, we’re shifting our focus in marketing to be more viewer led vs content led.

The strategy department is instrumental in helping to navigate these new challenges, to position ITV’s content and brand at the heart of popular culture, and change perceptions and behaviours across the UK to get people coming regularly to ITV and ITVX. By gathering insight into audiences and culture, providing inspiration for creative development, and staying close to the broader business, strategy is a key player in continuing to strengthen ITV Creative’s profile within the business and the industry.

**The role**

Great creative work comes from great creative strategy. This is an opportunity for a midweight strategist to join a tight-knit department and take ownership of exciting campaigns promoting the brand and key shows. We’re not flogging toothpaste here, we’re selling content that people across the UK love and look forward to

The role will report into the Head of Strategy, with plenty of room for independence and growth. They will work closely with Marketing Stakeholders to understand campaign briefs, and with Campaign Managers and Creative Directors within ITV Creative to develop best in class, effective marketing campaigns. The role will entail but not be limited to:

- **Staying informed**: on business performance, marketing plans and trends, and competitor activity.
- **Insight & inspiration**: digesting - and at times challenging - campaign briefs from our Marketing colleagues, and turning these into inspiring, insight-led creative briefs for our teams to answer.
- **A strategic anchor throughout the process**: helping keep creative development on brief, crafting compelling logic to sell in work, interpreting feedback, and holding stakeholders accountable to the brief.
- **Building relationships**: with Campaign Leads and the Conversion team in Marketing and Campaign Management and Creative Directors in ITVC.
- **Driving Conversion**: working closely with teams to provide strategic guidance and best practice for Conversion-driving activity (you might think of it as Performance Marketing), from always on activity to ad hoc conceptual briefs, and pushing a test-and-learn approach.

**Skills you’ll need **(minimum criteria)
- Midweight experience in creative planning / strategy, ideally from an advertising agency background
- Good working knowledge of brand-building, creative & media effectiveness, comms planning & creative processes

**Other things we’re looking for **(key criteria)
- Smart and curious, with strong insight and research skills
- Creative and innovative thinking to drive new ideas
- Proactive, confident working independently, and able to manage their time and workload effectively

**ITV is for everyone.**

**Because those who make an impact deserve to be rewarded for it.**

**ITV offers some great rewards and benefits including**
- Flexible working with a range of options to suit everyone
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

**More about our benefits**

**Closing date: Friday 5th April

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