Senior Mobile Marketing Manager
3 weeks ago
Job Description
Were seeking a seasoned Senior Mobile Marketing Manager to lead our mobile marketing efforts across Paid Social and Display channels You will be a strategic thinker who develops and executes datadriven campaigns to acquire new users drive app engagement and achieve our overall growth objectives
Responsibilities amp; Qualifications:
Lead the development and execution of comprehensive mobile marketing strategies for Web and App leveraging Paid Social Meta TikTok Snapchat and Display YouTube DV360 Google Display Network channels
Conduct indepth audience research and analysis to identify highvalue users and optimize campaign performance through AB testing and creative development
The ideal candidate will have experience using incrementality testing solutions like Metas Conversion Lift as well as marketing analytics tools like Google Analytics and Campaign Manager 360
Knowledge of tracking pixels conversion APIs and tagging solutions like Google Tag Manager
Manage budgets and maximize return on ad spend ROAS while driving key performance indicators KPIs
Lead and mentor a small team of mobile marketing specialists fostering a culture of continuous improvement through new processes and technologies
Manage relationships with key stakeholders across various departments Data Engineering Brand
Effectively manage multiple crossfunctional projects simultaneously
Maintain a comprehensive testing roadmap ensuring ongoing optimisation and exploration of new opportunities
Qualifications4 years of experience in a highly relevant mobile marketing role
Proven track record of success in driving user acquisition and engagement through Paid Social and Display channels
Strong understanding of mobile marketing best practices and emerging trends
Experience with attribution modelling
Expertise in analytics campaign optimization and incrementality testing
Proficiency with BI platforms like Tableau to translate data insights into actionable strategies
Awareness of the privacy landscape and the challenges this poses to marketing teams for example GDPR Digital Markets Act and Apples AppTrackingTransparency
Experience leading and motivating a small team
Excellent communication interpersonal and project management skills
Experience with endtoend campaign execution from strategy to measurement
Knowledge of mobile measurement partners like Appsflyer Branch and Adjust
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