Senior Mobile Marketing Manager

3 weeks ago


London, United Kingdom Trainline Full time

Job Description

Were seeking a seasoned Senior Mobile Marketing Manager to lead our mobile marketing efforts across Paid Social and Display channels You will be a strategic thinker who develops and executes datadriven campaigns to acquire new users drive app engagement and achieve our overall growth objectives

Responsibilities amp; Qualifications:

Lead the development and execution of comprehensive mobile marketing strategies for Web and App leveraging Paid Social Meta TikTok Snapchat and Display YouTube DV360 Google Display Network channels

Conduct indepth audience research and analysis to identify highvalue users and optimize campaign performance through AB testing and creative development

The ideal candidate will have experience using incrementality testing solutions like Metas Conversion Lift as well as marketing analytics tools like Google Analytics and Campaign Manager 360

Knowledge of tracking pixels conversion APIs and tagging solutions like Google Tag Manager

Manage budgets and maximize return on ad spend ROAS while driving key performance indicators KPIs

Lead and mentor a small team of mobile marketing specialists fostering a culture of continuous improvement through new processes and technologies

Manage relationships with key stakeholders across various departments Data Engineering Brand

Effectively manage multiple crossfunctional projects simultaneously

Maintain a comprehensive testing roadmap ensuring ongoing optimisation and exploration of new opportunities

Qualifications

4 years of experience in a highly relevant mobile marketing role

Proven track record of success in driving user acquisition and engagement through Paid Social and Display channels

Strong understanding of mobile marketing best practices and emerging trends

Experience with attribution modelling

Expertise in analytics campaign optimization and incrementality testing

Proficiency with BI platforms like Tableau to translate data insights into actionable strategies

Awareness of the privacy landscape and the challenges this poses to marketing teams for example GDPR Digital Markets Act and Apples AppTrackingTransparency

Experience leading and motivating a small team

Excellent communication interpersonal and project management skills

Experience with endtoend campaign execution from strategy to measurement

Knowledge of mobile measurement partners like Appsflyer Branch and Adjust


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